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This week, to celebrate the 40th anniversary of the Masters of the Universe (MOTU) franchise, toy manufacturer Mattel announced the launch of the official MOTU digital toy collection. The new collection, which arrives on November 9, will feature classic MOTU characters such as He-Man, Battle Cat, Tri-Klops and Evil-Lyn.
On Wednesday, Mattel, Inc. (Nasdaq: MAT ) and emerging non-fungible token (NFT) platform Cryptoy revealed plans to launch a digital collectibles collection based on the Masters of the Universe (MOTU) sword and planet-themed media franchise. According to the announcement, the limited edition collection was unveiled this week to coincide with MOTU’s 40th anniversary.
MOTU is well known for the characters He-Man and She-Ra, as the popular 5.5-inch action figure toy line was released in 1981. The MOTU or He-Man cartoon film series followed two years later in 1983. Mattel’s MOTU franchise remains a pop culture classic after 40 years, with He-Man and Skeletor featured in memes and newly created toy lines. For the new MOTU NFT collection, Mattel teamed up with Cryptoys, an NFT company that combines toys, games and entertainment.
Cryptoys leverages the Flow network, a blockchain project used by the Dapper Labs-made NFT collections NBA Top Shot and NFL All Day. The MOTU NFT collection will be released in three waves, with the first release featuring He-Man/Prince Adam, Tri-Klops, Battle Cat/Cringer, and Evil-Lyn. The waves will run from November 2022 to January 2023, and other characters such as Orko, Man-At-Arms, Skeletor and Beast-Man will be released.
“With a unique ability to remain at the forefront of pop culture for 40 years, Mattel’s Masters of the Universe IP has an extremely high level of consumer awareness and strong fundraising value,” Mattel’s global head of digital gaming, Mike DeLaet, said in a statement. DeLaet added that the toy maker was looking forward to “giving fans of all ages a new way to experience He-Man and the Masters of the Universe.”
According to Cryptoys, each MOTU drop will contain 10,000 toys per character, and each of them will have different skins across seven unique rarity levels. Cryptoys says the lack of each skin will make the collectible even more “powerful.” The new MOTU NFT collection isn’t Mattel’s first time tackling blockchain technology, as the company released the Mattel Hot Wheels NFT Garage line with the Wax blockchain team last year.
More recently, Mattel has been working on the Veefriends NFT project, and the two companies released a limited edition UNO deck featuring the Veefriends characters. NFT firm Cryptoys raised $23 million in late June and Mattel was an investor in the round. Andreessen Horowitz (a16z), Sound Ventures, Dapper Labs, Animoca Brands, Acrew Capital and Draper & Associates also participated. In addition to Mattel, other toy and collectibles such as Funko and Hasbro have also issued blockchain-backed NFTs.
What do you think of the Masters of the Universe NFT collection by Mattel and Cryptoys? Let us know what you think about this topic in the comments section below.
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