Top 5 Ways to Get Your Crypto Startup Noticed
Marketing: Running a successful campaign is tougher than ever. Here are the solutions, according to Kurt IvyFounder of SimpleCryptoPR.
From a curious fad, cryptocurrencies have evolved into a much more mainstream method of financing and investing. Major companies such as PayPal and Mastercard have played a significant role in building crypto’s popularity and credibility in recent years. This in turn has inspired many blockchain start-ups to enter the market.
With such an influx of crypto startups, competition has skyrocketed. As a result, running a successful marketing campaign in this area is tougher than ever. In fact, it is a full-time job that requires a focus on implementing and overseeing customized marketing strategies to ensure a project’s growth.
Marketing agencies and expertise
A crypto marketing agency can use its expertise to guide a startup through its advertising and marketing with innovative strategies. A variety of marketing strategies have yielded good results for many cryptocurrency projects.
With that in mind, let’s take a look at some of the basic building blocks that any good marketing campaign should include.
1. An outstanding white paper
A whitepaper is an authoritative report that presents a problem and a solution on a particular topic. Marketers produce whitepapers to inform readers about a particular topic or to describe and promote a specific methodology.
Satoshi Nakamoto first established the process of releasing a whitepaper for a blockchain project. Today, almost all known cryptocurrencies have a whitepaper. This document must be well put together as it is an important component in the marketing of the Initial Coin Offering (ICO).
Whitepapers also play a big role in generating leads. A whitepaper educates and sells the product to the reader at the same time. Not surprisingly, whitepapers have higher conversion rates than most other marketing methods.
Also, someone who downloads and reads a full whitepaper is much more likely to be further along the buyer’s path than someone who browses a website, clicks on an ad, or watches a short explainer video.
2. Create a website and go on social media
Websites are essential for all businesses and organizations. It is a more formal and official method of attracting customers, clients and investors. Therefore, a crypto startup needs a website with a good user experience (UX) design. It is important to make an excellent first impression. For those looking to gain a better understanding of what to aim for in terms of aesthetics, design and usability, new startups can find inspiration by checking out designs from other established top-tier projects.
Social media networks are also a crucial element of a crypto startup marketing campaign. The potential brand exposure any project can receive through these platforms makes this an important component. For this reason, the project should have an engagement plan for platforms such as Facebook, Reddit, Twitter, Tik Tok and Instagram. Most of these sites have active crypto communities, and a successful campaign can quickly raise awareness of a new project.
However, cryptocurrency marketers must realize that creating a single marketing plan for all social media platforms is not going to cut it. Instead, each social media platform requires a unique marketing plan; there is no one-size-fits-all approach.
3. The importance of networking and Airdrops
One of the oldest (but probably still most effective) marketing strategies is networking. As a new crypto startup, it is possible to network in a number of ways. An example could be organizing conferences and summits where investors and cryptocurrency specialists can meet to discuss and exchange ideas. This is an opportunity for individuals to build a tight-knit crypto community where they can interact and network with other experts in the industry.
Cryptocurrency startups should use scheduled calendar events and press releases to announce and publicize special events such as ICOs, product launches, etc.
Airdrops are one of the most exciting networking and marketing strategies available to crypto start-ups. Airdrops allow new start-ups to distribute free coins and tokens to anyone who has registered for the airdrop.
Distributing coins and tokens has proven to be a surefire way to spark the interest of the crypto community. Because of this, airdrops are a popular method to generate interest in a project or cryptocurrency quickly. In addition, projects can facilitate airdrops using platforms such as Telegram and Discord.
Referral marketing is an online marketing strategy where a project asks its existing community members to spread the word about their project and incentivize members for successful referrals by offering whitelist slots or wallet airdropping tokens. In addition, referral campaigns give existing community members the chance to earn cash rewards for recommending specific projects to their own network.
A win-win for everyone!
4. Leverage organic website traffic through SEO
For a very long time, search engine optimization (SEO) has been a mainstay of digital marketing, and it continues to be one of the most crucial components of creating an online presence and promoting a project. Furthermore, SEO will continue to be one of the most crucial components of any online marketing plan as long as customers use search engines to find information and products.
SEO is probably one of the most affordable and effective options of all the crypto marketing techniques covered in this post. Unfortunately, startups that fail to use SEO are giving up the chance to drive organic traffic to their website and losing the opportunity to receive high-quality leads.
5. Use a crypto marketing agency
A crypto marketing agency is a digital firm that specializes in brand awareness, token sales, community management and blockchain promotion to help crypto and blockchain projects attract customers.
A successful marketing campaign can greatly drive the growth and profitability of a crypto project. Deciding which strategies to use can be a difficult task, as most of these strategies require specialized marketing knowledge and training. However, a crypto agency can ensure that a project reaches roadmap milestones faster and more efficiently.
Simple Crypto PR has a staff of trained digital marketers who promote cryptocurrency and NFT projects through social media, community engagement, airdrops, SEO and more. Their 360-degree approach helps ensure that a crypto project generates the maximum possible return.
Simple Crypto PR knows how to get the most out of a marketing budget and uses cutting edge marketing techniques to maximize revenue from all advertising and marketing efforts.
A marketing campaign can make or break a new crypto project, so it’s important to have the right strategies and industry knowledge right out of the gate for the best chance of long-term success. In fact, businesses that partner with an agency are 7.4 times more likely to succeed than those that don’t.
Leaving this responsibility to a reputable crypto marketing agency will give a new project the best possible start.
Marketing: The Last Word
The marketing process for blockchain and crypto startups is similar to any other type of startup. It is important to be truthful and provide all information about the project. Be clear about the project’s main function and technical specifications, and explain what solutions it can provide. Despite the strong competition, this sector is still in an early phase, and there is still plenty of room for new projects to develop.
About the author
Kurt Ivy is the founder of SimpleCryptoPR, a blockchain project marketing agency. Ivy is a philosopher, futurist, author and entrepreneur.
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