Tom Brady uses NFT technology for unique access and merch
How does NFL great quarterback Tom Brady use NFTs to better engage with fans? Through the company he co-founded, Autograph, they have created Signature Experiences. This is an NFT-powered experience called The Huddle that gives fans unique access to Brady.
Tom Brady and the NFT’s With the Huddle
The Huddle is an interactive portal that allows fans to participate in exclusive collaborations with Brady, attend invite-only IRL events, and receive custom merchandise. This includes digital and physical elements created specifically for this community.
Membership in the conversation is possible by owning a season ticket NFT. This will allow ticket holders to ride along as Tom Brady’s 2022-23 season progresses. After each NFL game, the NFT will update or evolve to show the stats Brady produces using visual progression.
Being part of the community’s whitelist is going to give members unique access and experiences. By engaging and rewarding fans through NFT technology, they ensure that they will have unique items that have great value in the sports memorabilia market.
You can buy season tickets NFT directly through Autograph on the Autograph.io website. And you can follow The Huddle Roadmap to keep track of dates for special items, in-person events, virtual experiences and more.
NFTs are not just pictures of monkeys
You hear NFTs or Non-Fungible Tokens and you probably think of a picture of a monkey costing millions of dollars. However, the technology has some real-world applications that businesses use and people use to engage with their customers and audiences.
Beyond creators, NFTs can be used by businesses to engage with customers. And these engagements are more than passive social media engagement where users simply click on links. It is a great opportunity for early adopters to engage their audience.
Why you should use NFTs as a small business
The good news is that you don’t have to be Tom Brady to fully access the possibilities of NFTs to market and grow your small business. The technology is easily accessible to everyone.
No matter what industry you’re in, you can use NFTs to sell a product, even real estate, issue certificates and diplomas, assign digital tokens to unique items, drive brand loyalty, and much more.
This is a new technology, and as an early adopter, you can use it to optimize small business operations or provide services using the technology if you have the know-how.
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Image: Autograph.io
