Tom Brady NFTs featured in Autograph.io’s new signature experiences
Tom Brady’s Web3 brand Autograph — a company that uses NFT technology to connect fans with sports and entertainment icons — has introduced a new interactive program called Signature Experiences. The new offer bridges the physical and digital worlds with an exclusive experience for sports fans.
“Signature Experiences is an interactive program powered by Web3/NFT technology that rewards fans over an extended period of time with unprecedented access to exclusive events, hyper-limited digital and physical items, and invitation-only content and communication channels.” so Patrick Cassidy, Head of Marketing for Autograph.io.
The new offering kicks off with Tom Brady’s Signature Experience – a seven-month program where 2,500 fans can purchase a dynamic NFT, which serves as a ticket to digital and physical world experiences for the season. Each week, the NFT will be updated based on the results of Brady’s performance after each Tampa Bay game. NFT owners will receive “milestone” NFTs every time Tom breaks a record or blows minds on the field.
Physical experiences include invitations to look at in-season parties in Los Angeles, Atlanta and Boston, as well as a ticker to a season-ending party in Tampa with Brady in person. Digital content includes access to live broadcasts, behind-the-scenes content and direct access to experts. For example, NFT owners will be able to live chat with NBC Sports’ fantasy sports commentator Matthew Berry for fantasy sports advice before games.
The new experiences target hardcore NFT and web3 consumers, as well as Tom Brady and super football fans. “One of our stated goals is to bring the Web3/NFT offering to the mainstream,” Cassidy said. “Tom is one of the most popular athletes of all time – getting the product and opportunity in front of as many of the true fans is the mission of this campaign. We are introducing our brand and our offering to a huge amount of people who are not Web3 experts and who , while they may be curious about NFTs, aren’t necessarily actively seeking out these types of products as part of how they’re going to experience this season. as a fan.”
This new experience comes after a year of Autograph dropping NFT collections for partners including: Tiger Woods, Rafa Nadal, Simone Biles, Tony Hawk, Usain Bolt, Derek Jeter, Dale Earnhardt, Jr., and The Weeknd. Each drop sold out within minutes of being made available. The new offer of physical experience comes from learning from the last year.
“Over the past year, we’ve really listened to what our community wants. Yes, they want the premium digital offering that originally brought them to Autograph, but they also really want to be able to leverage those NFTs to provide access to things like IRL events where they can come together as a community,” Cassidy said. Our Discord is buzzing with activity 24/7 with members engaging with each other all day, every day. They’ve practically formed friendships. They know about each other’s personal lives, their jobs, their vacations, their likes and dislikes. By offering sea parties and a huge end-of-season event where all 2,500 owners are invited to come together in Tampa gives this community a chance to strengthen those bonds face-to-face, all built around their shared love of Tom Brady and autographs.”
