Todd McFarlane Toy Spinoff Jumps Into Digital Collectibles

McFarlane Toys, founded by renowned comic artist Todd McFarlane as a subsidiary of his media production company, today announced its new line of digital collectibles based on McFarlane’s popular Spawn series.

The McFarlane Toys Digital Collection will launch on December 1, 2022.

“For 30 years, McFarlane Toys has led the way in high-quality, design-driven collectibles for some of the world’s biggest brands,” McFarlane Toys tweeted. “Today, we’re expanding that legacy with McFarlane Toys Digital, the first AAA platform for digital collectibles.”

Launched in 1994, McFarlane Toys makes action figures of characters from movies, comics, popular music and video games. Projects include Supernoobs, Warhammer, Mortal Kombat, The Princess Bride and Avatar: The Last Airbender.

Non-fungible tokens (NFTs) are cryptographically unique tokens that are tied to digital and physical content, providing proof of ownership, including artwork, digital collectibles, music, and video game items.

The new collection will be minted at Polygon and sold through the Rarible NFT Marketplace.

“You own your collectibles and keep them in your digital wallet,” said McFarlene Toys. “Buy, sell and trade them on the McFarlane Toys Digital marketplace powered by Rarible, and any other Polygon-supported marketplace.”

According to McFarlane Toys, each digital collectible will be based on or bundled with a McFarlane Toys physical collectible, adding that the company’s goal is to match the quality and detail of their physical pieces at the same price point.

Collectors can view their collectibles through a desktop viewing app which they can then use to create and share their collections, the company explained. Each time a collector uses the app, they earn experience points that the collector can redeem for exclusive rewards, rare collectibles, and access to future drops.

In the tweet thread, the company said that anyone who spends over $100 in November on the official McFarlene Toys website using a specific promo code will receive a random limited edition Spawn launch collectible with Spawn, Redeemer or Clown.

McFarlane is no stranger to NFTs and digital collectibles; last year, McFarlane partnered with musician and fellow digital artist Steve Aoki to launch a creator-focused Solana NFT Marketplace called OddKey.

“Because we’re not worried about making money, we’re going to be fearless in our experimentation in what we do,” McFarlene said Decrypt at the time. “We’re going to be the guys who are going to try some hopefully experimental, crazy things … and a couple of them — fingers crossed — will work.

“We’re going to invite people to come in with the best ideas,” he said.