TMB and Theta Labs launch exclusive NFT collectibles for The Pet Collective

The collaboration follows the immediate success of its first NFT collection for FailArmy

LOS ANGELES, 7 October 2022 /PRNewswire/ — TMB announces the debut of its exclusive NFT collection with Theta Labs for The pet collective, one of the largest animal-based media brands in the world with over 47 million social followers and the largest pet account on TikTok. The collectibles are available for purchase on Theta Labs’ premiere video and entertainment marketplace ThetaDrop.

The drop follows the success of TMB and Theta Labs’ first NFT collection for FailArmy, which sold out in one second. TMB’s latest collection is curated for the modern pet parent and features the most heartwarming and hysterical animal moments on the internet.

“As the media landscape continues to evolve, we’re constantly looking for new ways to push the boundaries of next-generation digital storytelling,” said Jacob Solomon, vice president for business development at TMB. “Theta Labs’ blockchain, purpose-built for video, provides a unique platform for creator-focused media brands like ours, powered by viral content discovered and curated across the Internet. ThetaDrop enables us to create some of the most recognizable moments.” online as NFTs for audiences and the rest of the world to own and collect – and for our video owners to earn as a result. It’s a win-win for everyone.”

TMB continues to lead the way for video owners seeking new opportunities to monetize content and innovate digital storytelling through cutting-edge technologies. TMB’s second NFT release leverages Theta’s Web3 video infrastructure and blockchain platform to bring 10 iconic viral videos from The Pet Collective’s library to a limited edition of 1,023 digital collectibles for fans, pet lovers and NFT enthusiasts.

“Theta Labs is excited to help publishers increase view time, fan engagement and brand loyalty among tech-savvy users through our end-to-end decentralized products,” said Mitch Liu, CEO of Theta Labs. “We’ve been quite pleased with the engagement of our collectibles and content partnership with TMB’s FailArmy; this is just the beginning for Theta to bridge media and entertainment to Web3 for our upcoming Metachain launch.”

To shop The Pet Collective NFT collectibles visit https://petcollective.thetadrop.com/.

About The Pet Collective

For those wholeheartedly obsessed with pets, The Pet Collective exists to bring joy to pets and pet parents with the best pet videos, news, products, how-tos and more. Pet Collective reaches tens of millions of animal lovers of all kinds across the world’s top streaming TV platforms – including Samsung TV Plus, Vizio WatchFree, Pluto TV, The Roku Channel, XUMO and Freevee – and engages more than 45 million fans across social media . Learn more at http://www.thepetcollective.com.

About TMB

TMB (Trusted Media Brands) is the world’s leading community-driven entertainment company, engaging more than 200 million consumers worldwide across streaming TV, social media, web and print. Our portfolio of brands included FailArmy, The Handyman family, People are cool, Reader’s Digest, Taste of home, The healthy oneand The pet collective, is powered by content that is inspired and created by our fans. Together, our community sparks curiosity, fuels laughter and inspires people to live big, full, wonderful lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services and much more at www.tmbi.com.

About Theta Labs, Inc.

Theta Labs was a pioneer Theta network, the next generation video and entertainment blockchain, and THETA.tv, a leading decentralized live streaming platform. The Theta infrastructure enables existing video platforms to generate increased revenue and reduce CDN costs for content delivery, while rewarding end users for sharing their bandwidth to relay video on any PC, mobile, Smart TV or IoT device. Most recently, the company launched ThetaDrop NFT marketplace in collaboration with Katy PerryONE Championship and the World Poker Tour that aim to disrupt the digital collectibles industry.

Theta’s corporate validator and governance board is led by global leaders including Google, Samsung, Sony, Creative Artists Agency (CAA), Binance, Blockchain Ventures, DHVC and gumi. Theta leverages its user base of millions of viewers THETA.tv to view its peer-to-peer video network along with premium content partnerships with Lionsgate, MGM Studios, NASA and others. Popular video platforms integrated with Theta infrastructure include CONtv Anime, World Poker Tour, Cinedigm, Samsung VR, GameTalkTalk, MovieBloc, Ultra, GFUEL and other OTT media, entertainment and live streaming services. Strategic corporate investors include Samsung NEXT, Sony Innovation Fund, BDMI Bertelsmann Digital Media Investments, CAA Creative Artists Agency and Silicon Valley VCs including DCM and Sierra Ventures. Learn more at www.thetalabs.org.

For media enquiries:
Ernestine Belgrave
Kite Hill PR
[email protected]

SOURCE TMB