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Ticketmaster, the global provider of event ticketing services, has launched “token-gated sales”, giving fans access to concert tickets using non-fungible token (NFT) technology. The first to use the service is metal band Avenged Sevenfold (A7X), whose “Deathbats Club” NFT collection gave owners early access to the group’s shows in Los Angeles and New York City. After the ticket sales, Ticketmaster announced that they had built and launched a token-gate service for the upcoming A7X shows.
On March 27, Ticketmaster revealed that it has created a new NFT-gated ticketing service, with metal act Avenged Sevenfold (A7X) being the first band to try the service. “Building on its NFT capabilities, Ticketmaster has launched the ability for artists to offer token-gated ticket sales – meaning a sale can only be unlocked or accessed with a specific NFT,” the company said in a press release.
A7X previously sold an NFT collection called “Deathbats Club”, and the NFTs gave owners access to purchase tickets to shows in Los Angeles and New York before the general public. A7X and the team Bitflips worked with Ticketmaster on the functionality and “Ticketmaster built and launched the token-gated service for A7X to give the fan community their first access to tickets to upcoming shows.”
Ticketmaster’s EVP of Global Music, David Marcus, explained that the new service “allows artists to get special access and rewards to specific fans they want to superserve.” “Artists like Avenged Sevenfold use Web3 and NFTs to build deeper relationships with their fans, and we’re proud to help foster that connection through live events,” the Ticketmaster CEO added.
Ticketmaster has revealed intentions to dabble with NFT technology for quite some time. In August, the event ticketing company revealed that it was working on the Flow blockchain. The company explained Monday that the token-gated sales service is one of several “technological solutions that artists can use to get their tickets to fans.” The company explained that the firm’s token-gated sales are Ethereum compatible and work with Web3 wallets such as Metamask and Coinbase.
What are your thoughts on Ticketmaster’s new NFT gated ticketing service? Do you think this will revolutionize the way we access and purchase event tickets in the future? Share your opinions in the comments section below.
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