Ticket Marketplace Giant Ticketmaster Chooses Flow Blockchain for NFT Push – Blockchain Bitcoin News

This week, Ticketmaster Entertainment, Inc. revealed that the company will provide event organizers with the ability to create non-fungible token (NFT) tickets via the Flow blockchain. Last November, Ticketmaster said it was working with Polygon, but since Super Bowl LVI, the ticketing and distribution firm began working with Dapper Labs-managed Flow.

Ticketmaster has minted more than 5 million NFTs using Flow’s technology

On August 31, 2022, a sportsbusinessjournal.com report described that Ticketmaster will allow event organizers to issue NFTs using the Flow blockchain. Organizers will be able to create NFTs before, during or after an event, and they can also represent tickets or memorabilia, VIP access and rewards. The report notes that the ticket agency has already created 5 million NFTs via the Flow network.

Clients who have issued NFTs include The Black Crowes, Apollo Theater and Gavin DeGraw. Ticketmaster originally said it would use Polygon, but in February the world’s largest ticket marketplace decided to use Flow for Super Bowl LVI NFT tickets.

Flow already works with the NFL via the partnership it worked out for the “NFL All Day” NFTs. Furthermore, Flow powered by Dapper Labs was also leveraged to create “NBA Top Shot” NFTs and “UFC Strike” NFTs. Furthermore, NFL game attendees can obtain Flow-issued NFT tickets from over one hundred games from the 2022 season.

Flow Says “Ticketmaster Empowers Event Organizers”

Contemporary statistics from NFT data aggregator cryptoslam.io show that the Flow blockchain holds the fourth largest position in terms of NFT sales among 19 different blockchains. The Flow blockchain has recorded $1,098,215,401 in NFT sales over time, according to cryptoslam.io data. 30-day statistics indicate that Flow is the fifth largest just below Immutable X, which has seen a 417% increase in the last month.

Also float confirmed Ticketmaster deal on Wednesday when it tweeted about it to Live Nation fans. “Big news for live event fans,” said Flow. “[Ticketmaster] event organizers can now offer digital commemoratives, embossed [on Flow].” The company continued:

Activate access to experiences and rewards. And that’s not all – [Ticketmaster] empowering event organizers to enhance live experiences for fans — Share your experiences online, never lose that ticket from the show you loved, new ways to reward communities, [and] enjoy VIP experiences.

What do you think about Ticketmaster choosing the Flow blockchain for ticket-related NFTs, memorabilia, VIP access and rewards? Let us know what you think about this topic in the comments section below.

Jamie Redman

Jamie Redman is the news editor at Bitcoin.com News and a financial technology journalist living in Florida. Redman has been an active member of the cryptocurrency community since 2011. He has a passion for Bitcoin, open source and decentralized applications. Since September 2015, Redman has written more than 5,700 articles for Bitcoin.com News about the disruptive protocols emerging today.