Theia Blockchain bets $250,000 on Houdini Swap’s goal of improving on-chain privacy for users across the Web3

Although to the untrained eye blockchain ledgers look like a list of completely arbitrary combinations of numbers, they are actually transparent emissions of personal financial data. Every time a transaction is initiated, you invite friends to see each other’s bank balances, or employees to see how much money your colleagues are making in wages. Isn’t this against the usual ethos of blockchain? As the Web3 community continues to become more familiar with peer-to-peer systems, this radical openness is becoming one of the biggest catch-22s preventing individuals and businesses from entering Web3.

Projects and investors have searched for a solution that creates compatible and secure privacy on the chain. One of the latest projects working on this is Houdini Swap, and they just hit a major milestone with their first institutional investment from Web3 asset management firm Theia Blockchain.

Houdini Swap is one of the fastest growing solutions for compliant anonymous exchange and transfer of digital assets. With Houdini Swap, users can anonymize their crypto transactions and can quickly, easily and securely send, exchange or bridge their tokens without revealing their private wallets. By using Monero – a privacy-focused cryptocurrency that prevents observers from deciphering addresses, transaction amounts, address balances and transaction history – and by creating a compatible channel between exchanges so that people can move funds from multiple points to reduce traceability, Houdini Swap effectively bakes privacy and anonymity in all transactions.

In less than a year, Houdini Swap has generated over $50,000,000 in exchange volume – and has integrated with over 20 blockchain protocols. Now, with the recent release of the API, the project is moving towards becoming an infrastructure layer for blockchain projects and will provide customizable and integrable privacy-as-a-service exchanges to protocols, DEXs, wallets, projects and other Web3 advertisements . initiative.

Theia Blockchain is an institutional asset management firm that invests in EVM DeFi infrastructure assets through structured products with long-term buy-and-hold strategies. Theia identifies projects with strong teams, attractive fundamentals and large addressable markets within the Internet financial system and has extensive experience in institutional private equity, policy development, compliance and regulation.

As a bootstrapped company up until this point, this investment accelerates the organic growth that has already made them one of the most used exchange tools in the space, with over $21 million in volume in the last two months alone.

Commenting on the investment round, Houdini Swap’s Lou Waroo said his team was excited to partner with Theia Blockchain. He said Theia understands the addressable market for anonymous swaps and that Theia aligns with Houdini Swap’s vision for compliant on-chain privacy.

John McNiff, CEO of Theia Blockchain, echoed these sentiments, stating that compliant privacy technology is critical to the development of the Internet financial system and that companies cannot be expected to pay providers without privacy. He stated that it is unreasonable to expect individuals to post their assets and transaction history for all to see, a fact that makes solutions like those provided by Houdini Swap a must if the crypto, blockchain and Web3 spaces are to achieve privacy they need for growth and user onboarding within current regulatory compliance rules.

With fresh funds at its disposal, as well as an experienced team and battle-tested senior management, Houdini Swap is expected to continue making waves as a multi-chain privacy provider for protocols, wallets and DEXs. For more updates, visit Houdini Swap’s website, TwitterMedium and Gitbook.