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The Willow NFT Award is making music history
On May 24, the Recording Industry Association of America awarded Willow Smith the first NFT plaque for music in history.
TL;DR:
- Performer and Will Smith’s daughter Willow received an NFT plaque from the RIAA, which honors her platinum singles.
- Willow Smith designed the visual artwork for the plaque, which will change according to her career achievements.
- The breakthrough proves the historic impact NFTs are having on the music industry.
Why did Willow receive the RIAA’s NFT plaque?
Music artist (and Will Smith’s youngest daughter) Willow made history in the NFT space last week! The 22-year-old hitmaker received the first-ever NFT plaque from the RIAA.
Accordingly, the plaque honors Willow’s top four singles that went platinum throughout her career. From ‘Whip My Hair’ to the latest single ‘Transparent Soul’, these creations made history.
Of course, Willow left her mark on the plaque itself as well. The artist created the visual design for the plaque artwork and her label Roc Nation and Infinite Objects. Surprisingly, the visual image will change the artwork after Willow’s certifications are implemented.
“I am beyond grateful to have the opportunity to engage in the sacred process that is music. HUGE LOVE to the RIAA and Infinite Objects! I am so honored to be able to celebrate these NFT milestones in such an innovative way,” Willow said.
Is the music industry embracing NFTs?
Music NFT’s niche has exploded in the past year – and industry leaders have also joined the trend. For example, giant Warner Music Group launched a DJ competition within the Sandbox metaverse last winter! The same company also developed a music-themed experience called Rhythm City in Roblox.
Meanwhile, NFT whale Steve Aoki released a first-of-its-kind metaverse music player available to some NFT music collectors. The new entity brings together music and Web3 enthusiasts via NFTs launched by Linkin Park, Kings of Leon and more.
These examples alone, along with Willow’s NFT plaque, prove the historic impact Web3 has had on the music industry as well—and we’re here to see it all.
