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The Vivienne Tam collection contains NFTs to bridge the Metaverse
Vivienne Tam brings NFTs to Fashion Week once again. Acclaimed fashion designer and CFDA member Vivienne Tam presented her New York Fashion Week show, “Weaving into the Metaverse”, with the support of Cyberport and the Hong Kong Economic and Trade Office in New York for the Fall/Winter 2023 season. Let’s take a look at this latest collection.
“Weaving into the Metaverse” by Vivienne Tam
The collection built on the theme of Vivienne’s SS23 show in September. The artist aims to bridge the physical and digital worlds using NFTs/PFPs to unite communities. Furthermore, the fashion designer was inspired by the futuristic vision of a new Hong Kong, where Web3, blockchain, game worlds and immersive experiences coexist and collaborate.
With her striking designs, Vivienne linked the ancient pictographs of China’s earliest language, Oracle Bone Script with 12 zodiac symbols, along with various blue-chip Web3 NFTs.
“From the dawn of civilization, humanity has used images to communicate and document our history, now humanity is using images to create new currencies, societies, environments and even worlds.” – Vivienne Tam.
Building a bridge between physical and digital fashion
As a member of CyberPort, Hong Kong’s leading Web3 technology incubator, Vivienne sees fashion and technology as the natural yin and yang. Therefore, she believes that virtual worlds must work, live and play together in the Metaverse. Significantly, the show did not end with the clothes. Actual, Vivienne Tam created a groundbreaking event by bringing together the physical and digital worlds simultaneously. The Metaverse Show recreated the physical experience, including the red carpet, backstage access and after party. Live portals also allowed guests to interact between both worlds, effectively breaking the “fourth wall.”
In summary, Vivienne Tam’s Metaverse Show is a groundbreaking step in merging fashion, NFTs and technology. Vivienne’s use of NFTs/PFPs in her latest collection demonstrates the possibility of interoperability for both Web3 and the natural world. Furthermore, the show has given birth to a new hope of opportunities for the fashion industry. We can’t wait to see what the future holds for NFT fashion.
Vivienne Tam’s story of NFT fashion
This isn’t the first time Vivienne has brought NFTs to the fashion scene. The designer showcased an NFT-inspired collection at New York Fashion Week in 2022. Through this, she incorporated popular blue chip NFT projects such as BAYC NFTs, CryptoPunks and CyberKongz as prints and embroidery.
