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The Masked Singer launches NFT Experience for Fans
FOX and its Web3 media and creative technology company Blockchain Creative Labs (BCL), introduces The Masked Singer Experience through NFTs. The launch will coincide with the Season 9 debut of the TV series. The experience is an extension of the digital fan community for the singing competition and offers several new interactive features.
What are the benefits of holding Masked Singer NFTs?
Holders of the Masked Singers Stars NFT will have access to a number of benefits. These include polls for live shows, exclusive token-gated video content, a score chart and an online rewards store. Throughout season nine, fans can vote for the character they think will advance by scanning QR codes on air. By doing so, fans can increase their Loyalty Pass to be able to purchase the Masked Singer NFT. They will then gain deeper access to the Masked Singer Experience. Star holders will receive points based on the number of correct votes they cast. A total of 1,050 Masked Singer Stars NFTs will be available to purchase for approximately $50 dollars each, with fan ownership also ranked on an extensive leaderboard.
In addition, Star NFT holders will have access to unique content, such as behind the scenes and confessions from this season’s contestants. Mid-season, the Experience will debut an online store where fans can use their points to redeem a variety of digital merchandise, digital wearables and other items. The leaderboard will rank fans based on points earned, with the opportunity to compete against each other. Finally, points and rewards earned from The Masked Singer’s original digital fan club will transfer to The Masked Singer Experience.
Fox and Blockchain Creative Labs: Innovating the Fan Experience with NFTs
By combining the popularity of their existing brand with blockchain technology and gamification, Fox and Blockchain Creative Labs have clearly set a strong example of a Hollywood media company harnessing the potential of NFTs and interacting with its audience. Fox entertainment’s move to NFTs is likely to be welcomed by viewers. Furthermore, the strategy aims to increase both fan engagement and monetization of one of the best intellectual properties. The media company has reminded fans that fan voting will not affect the series’ result. Get involved in the new interactive experience by scanning the QR code in the next Masked Singer episode!
