The infamous BIG collection and marketing of NFT campaigns
CHICAGO – APRIL 1995: Rapper Notorious BIG performs at the International Amphitheater in … [+]
The NFT platform OneOf has announced the release of The Sky’s the Limit: The Notorious BIG NFT Collection on July 26. The first of its kind NFT collection is made in collaboration with the Christopher Wallace property.
The collection aims to honor Notorious BIG as one of the most influential rappers of all time.
The collection will feature 3D avatars inspired by his life and work, and will uniquely include the right of each NFT owner to collectively license the sound of Biggie Smalls’ most famous freestyle, filmed on a street corner in Brooklyn when he was 17. Until now. Freestyle has never been officially released or made available for other musicians to sample and use in their songs.
With the approval and supervision of the collective (and the property), musicians will be able to license Smalls’ iconic freestyle and include it in their own recordings. The song can also be released on music streaming sites with a “featuring The Notorious BIG” credit in the song title.
Supported by Quincy Jones and operating on a proof-of-stake network, the OneOf platform is marketed as green as it uses 2 million times less energy than other platforms in the Web3 site. OneOf has a partnership and has so far curated drops for the likes of Whitney Houston, Doja Cat, Sports Illustrated and the Grammy Awards.
Whitney Houston at a concert at the Earls Court Exhibition Center, London, November 5, 1993. … [+]
“We called this collection ‘Sky’s The Limit’ because we think this is a watershed in NFTs where groundbreaking artists like Biggie and their true fans can drive culture and value together,” said Joshua James, OneOf Co-Founder & COO. “We’ve excited to work with The Christopher Wallace Estate to honor Biggie’s enduring legacy, in Web3 and beyond, and we’ve got some amazing surprises for NFT holders along the way.”
“Biggie’s music is a very important part of hip hop culture and its global impact,” said Wayne Barrow, head of Voletta Wallace / Biggie’s estate. “Our business partner, Elliot Osagie of Willingie Inc, came up with the concept of teaming up with OneOf to share the infamous freestyle that showed the world the icon that Biggie would soon become through an NFT, and share it with his fans this way. we are sure would make him proud. “
NFT marketing
The marketing of NFT campaigns has been sporadic lately. Initially, there was hope for coverage in regular publications combined with massive exposure on social media, it has apparently become increasingly difficult to achieve success with the publication of collections. Partly due to the drastic decline in the crypto value in the past.
Web3 marketing agency Rocket Now is proud to find robust and influential means to market any Web3 project, even in the current market.
We run real marketing campaigns with real concrete results for our customers, and often act as “partners” with customers to take them through each phase of success, said Josh James, founder and CEO of Rocket Now (another Josh James than above ).
Josh James from Rocket Now at the company’s offices.
“Our focus is to work directly with marketing departments and other marketing specialists to achieve really great concrete results, with high returns.”
James continued, “Traditional marketing does not move enough people, so we had to explore many different marketing methods and test many different ideas.”
“From 15 plus years of successful marketing combined with day-to-day working hours and masterminding with other top marketers in the industry, we found a method of success.”
The management team in the company outside James is rounded off by Asmat Ullah, co-founder and CSO / director of NFT Search, and Hochang Kwon (OJ), who is COO and director of Blockchain Marketing at Rocket Now.
Asmat Ullah also helped found an advanced digital platform for tourism. The technique, called Bestoftci, was created with Turks and Caicos entrepreneur Nathaniel Handfield, making it easier for travelers to learn about and cross the Turks and Caicos Islands.
Co-founder of Rocket Now, Asmat Ullah, at his desk in his office.
In terms of notable declines, such as the upcoming Notorious BIG collection, Kwon said that the times for a name are enough in relation to NFT releases are over, and that cutting-edge depends on penetrating marketing opportunities.
“You used to just say a name and NFT, and people would pull against it in droves. The mainstream media would pick it up, and it would sell out seamlessly. NFTs were new and exciting, and because people did not understand them. completely, there were many movements in the room. ” Kwon stated.
He added: “Now because of the market situation, people’s growth in understanding the sector, and the current fear of losing money on a web3 bet, there has to be a proper explanation, strategy and something unique about the fall.”
“This Biggie collection has a unique right, so it helps, for example. But some people just enter the market with a celebrity name and a prayer, and often it doesn’t work.”
Since web3 is closely linked to crypto in more ways than one, the market continues to dictate people’s embrace levels in the sector. Like the dot com boom, the companies that survive the downturns and proof of concept stages in the area can be set to thrive. Marketing in this regard will always be a part of the pie.
