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The future of NFT marketing
NFTs are taking the world by storm and are on the tip of every Web3 enthusiast’s tongue.
What started as art collectibles has quickly become the next big thing, and some of the world’s largest and most successful companies are now looking at ways to implement the technology to get ahead.
At NFTevening, we were lucky enough to speak with Tim Haldorsson, CEO of Lunar Strategy, a leading NFT marketing company, about how he sees the industry evolving.
Can you tell us a little about yourself and your experience?
“I’m sure we can all agree that marketing is key to a successful project, and this is no different when it comes to NFTs. I’ve been working in NFT marketing for the past three years and have helped 50+ NFT companies with their marketing strategies; I have also written for publications such as Cointelegraph.”
How did you get started with NFTs?
I bought my first Axie NFT back in 2018 when it was just a hobby for me and haven’t looked back since. Shortly after, I launched a crypto and NFT marketing agency (Lunar Strategy) which allowed me to work with Web3 to expand and opened countless opportunities to develop my knowledge and understand the future of NFTs.
What are your best free marketing tips?
Exploitation of content creation
One of the most important aspects of marketing is to be seen and get your ideas or project shared. This is not something that will magically happen without putting out the right content in the first place.
To increase your chances of getting noticed, make sure you’re using content creation to the best of your ability. Primarily, this means maximizing your content across all relevant platforms. For example: if you recently had a podcast interview, why not cut the video into short segments to post on TikTok or YouTube shorts?
PR/ Influencer marketing
Emphasizing PR and influencers is key, especially when it comes to Web3.
There is no better way to expand your reach, increase your authority in the sector and become a thought leader in this space than through influencer marketing.
Social media is almost impossible to navigate without coming across some form of influencer marketing. In addition, it is difficult to compete with projects that already use it. As they say: “if you can’t beat ’em, join ’em.”
What is NFT Marketing?
The NFT market is flooded with a wide range of projects. In the absence of extensive promotion, your NFT project will often struggle to gain attention. Therefore, developing a unique NFT marketing strategy is an easy way to increase the visibility of your project.
Marketing experts use a variety of tactics to promote an NFT, from focusing on the community to ensuring the project’s exposure on all the right platforms.
What is the core of an NFT marketing strategy?
Engage your community
Your NFT business cannot function without a community. Therefore, you should make sure you have a strong group of supporters before you drop your artwork.
An NFT community is not only a platform to promote your offers but also to send important announcements. To prevent the disintegration of your community, you should always encourage action and engagement. For example, AMAs, Q&A sessions, and rewards for loyal members are some of the ways you can engage the community. As the community grows, you can decide which market is the best place to sell your NFTs.
Expand your audience reach
NFT marketplaces give you access to new target groups. Whether digital creators or art collectors, young or experienced entrepreneurs, there are different communities. Because of its novelty and increasing value in the real world, people will be ready to engage.
Arouse interest through storytelling.
As with all marketing, your goal is to stand out from the crowd, and the best way to do this is to tell a story. Make sure you have a compelling reason why people should focus their attention on your project. This can be through making them feel connected to your “why” and highlighting the opportunity to be part of something bigger. Also, be sure to share the story in every possible way using press releases, sponsored articles, etc.
What are some examples of good marketing for NFT projects?
Doodles
Doodles is a community-driven project showcasing Burnt Toast’s artwork, first minted on October 17, 2021. Their success is mainly due to their incredible community and their hard work dedicated to engagement. Of course, their eye-catching and vibrant pieces helped start a trend that we now see throughout many other projects.
Invisible friends
Invisible friends was able to secure one of the most successful NFT project launches to date, securing $6.5 million before going public. Again, another example of the importance of a strong community and following, even before dropping the artwork to increase the hype.
Would you like to learn more about marketing your own NFT? Be sure to check out Tim Haldorsson’s Lunar Strategy NFT Marketing company! His team is more than qualified to help you guarantee that your project will sell out, and fast! You can also find him on Twitter via @TimHaldorsson.
