The first NFT stores in the real world set a phygital trend

Located in Dubai, the business and crypto center of the Middle East and North Africa, Fastex’s ftNFT store became the world’s first physical NFT store, offering a seamless interaction between the real world and the digital universe. In a short time, it gained great recognition for its unique concept, friendly staff and exceptional customer service.

Hot on the heels of the first phydigital store’s successful launch, Fastex announced the opening of a second physical ftNFT store in Dubai Mall, the largest shopping mall in the world. Designed as a unique physical NFT store, the cozy atmosphere of the ftNFT store transforms purchasing an NFT into a real-world social experience for customers.

Visitors to the store will be able to enjoy a guided tour through the vast library of NFTs available on the ftNFT Marketplace, pick one for themselves and take home their favorite piece of digital art. In-store activities such as a DJ booth, a 3D scanner-supported “avatar stand” and the accompanying physical pendants to digital NFT collections all elevate the shopping experience to direct interaction with the digital world.

The ftNFT Store also helps artists easily add their NFTs to the ftNFT Market. For anyone looking to present their first NFT to the world, the in-store 3D NFT scanner provides a quick way to create a digital counterpart to any physical appearance.

Fastex is planning an opening ceremony for its ftNFT store at the Dubai Mall in March 1617, 2023, where visitors will be able to come and explore the rich NFT catalog on their own. Apart from launching the first real-world NFT stores, Fastex offers a complete Web3 ecosystem with a range of services, including digital asset exchange, payment gateway, staking and decentralized finance.

Physical experience is set to become the common standard

Since the foundations of non-fungible tokens (NFTs) have been laid in the digital universe, buying or selling NFTs was always believed to be an online practice.

However, online shopping lacks some key aspects of the overall buying or selling experience that customers want. Numerous reports show that people still prefer to shop in brick-and-mortar stores and need an on-site expert nearby when in-depth information about a particular item is needed. Another reason for the social nature of NFTs is that NFTs act as status symbols for their owners: according to a recent study, 74% of respondents buy NFTs for the status they provide.

ftNFT, the first NFT stores to open in Dubai, fills this gap and brings the necessary social aspect directly to the customer. With such unique locations set to receive tens of millions of foot traffic annually, Dubai has the potential to be home to the next stage of NFT development.