The digital economy is just getting started
LAS VEGAS, 7 September 2022 /PRNewswire/ — Prime Trusta leading provider of financial infrastructure for fintech and digital asset innovators, today announced its new brand campaign “Builders of the future“to increase market awareness, enhance brand equity and give recognition to the generation of builders and invisible developers who have pushed the crypto and decentralized finance industry forward.
“Builders of the future” The campaign is focused on how Prime Trust enables crypto and fintech innovators to build their creations within a stable and strong foundation. Prime Trust’s products and services help B2B2C businesses lead in their categories and pave the way for success despite a bear market. Over the past couple of years, the face of finance has changed dramatically and Prime Trust has become a trusted and integral part of the fintech ecosystem.
“Prime Trust is pioneering the future of finance with the vision to build a bridge between traditional and decentralized finance,” said Lizzie Bildner, CMO, Prime Trust. “Over the past six years, we’ve seen dramatic changes in what consumers are interested in, and our products and services help organizations meet these demands and bridge the gaps in their offerings. While our name is known throughout the industry, is Prime Trust also knows that our efforts are nothing without the innovations of the community. Whether an open source developer or a Web3 aficionado, we believe that the invisible builders are the most important to our industry. We at Prime Trust recognize their achievements and am truly honored to work with them.”
“The industry has a habit of talking to the public about the development of finance happening automatically, as if there aren’t hundreds of people who have to push our digital economy forward. We know this is not the case,” said Tom Pageler, CEO of Prime Trust. “There are countless professionals from all backgrounds actively working to create the next generation of financial services. These innovators are the backbone of what we do today. Future builders campaign is a way to recognize the incredible, often unseen, people behind the use of DeFi.”
According to a Prime Trust Market Research Survey to be released in Q4 2022, fintech innovators are focused on three key findings:
- Desire to work with a reliable and trustworthy supplier
- Disruption of the status quo and appeal that crypto provides inclusivity in this new digital economy
- The need for speed and quick time to market
This campaign addresses current crypto market conditions and the demands of Prime Trust’s customers. It is designed to make the public feel like they are part of the larger crypto movement and to deliver a branding campaign that resonates.
Some elements of Future builders promotion includes:
- A developed brand voice
- New branding for creative assets
- Manager interviews and blog posts
- Updated booth design
- New employee swag
- New slogans such as:
- Here for the builders of the future
- The digital economy is just getting started
- A new economy is coming…and more
Prime Trust’s ‘Future Builders’ campaign launches on September 7th with:
- Landing page takeover on website
- Media buying:
- Bloomberg
- CoinDesk
- The block
- Paid social: LinkedIn
- Social Media
- Personal Events:
- Digital Asset Summit, 13.–14. September 2022
- Messari Mainnet, 21–23 September 2022
- Money 20/20, 23–26 October 2022
To learn more about Prime Trust and its offerings, please visit www.primetrust.com.
About Prime Trust
Prime Trust drives innovation in the digital economy by providing fintech and digital asset innovators with financial infrastructure. Through a complete suite of APIs, we help clients build seamlessly, launch quickly, and scale securely. Regulated by state of Nevada, Prime Trust processes hundreds of millions of API calls per month. Prime Trust’s team has extensive regulatory and financial services backgrounds from the OCC, SEC, Federal Reserve, US Department of America, Department of Homeland Security/Secret Service, JPMorgan Chase, American Express, PNC, Bank of America and Visa. The company is recognized by Forbes as America’s Best Startup Employer 2022 and is also Great Place to Work-Certified™ 2022. Prime Trust has also been named to CB Insights Blockchain 50 for 2022. Visit us at www.primetrust.com and connect with us on LinkedIn, Twitterand Facebook.
SOURCE Prime Trust
