Tech visionary Stephen Iervella takes on predatory advertising with groundbreaking NFT platform

Sheridan, Feb. 15, 2023 (GLOBE NEWSWIRE) — Sheridan, Wyoming –

Calgary, AB – Tech innovator Stephen Iervella aims to challenge the status quo of surveillance capitalism and predatory advertising-based business models that dominate the digital commerce landscape. With the unveiling of a whitepaper detailing a Business-to-Consumer NFT platform, Iervella sets out to create a decentralized and publicly run alternative to the current system controlled by a handful of companies.

“The Internet has become the primary arena for commerce, and it is now dominated by a select few,” said Iervella, Sky High Media’s founder and CTO. “Social platforms and search engines have evolved into intermediaries for data mining, exploiting consumer information for profit, stripping consumers and businesses of their power to influence the digital commerce infrastructure. Instead, they must navigate a maze of ever-changing, opaque rules imposed by companies that remain irresponsible to the public.”

Iervella identifies the root cause of this problem as the disregard for public accountability and conflicting interests that drive the current digital marketplace. As the reliance on these platforms for advertising, buying, researching and selling products and services continues to grow, the negative effects of the surveillance capitalism model are spreading. According to Harvard Business School researcher Shoshana Zuboff, “surveillance capitalism” refers to monitoring consumers for their generated data, and then using that data to push products and services onto them. “This has led to a marketplace where fake reviews have become widespread, causing even honest sellers to resort to fraudulent behavior just to keep up,” Iervella said.

The launch of Sky High Media’s NFT platform is poised to offer a solution to these problems. As the demand for privacy continues to rise after the Cambridge Analytica scandal, and the threat of antitrust actions and regulations looms, Iervella believes the time is ripe for a paradigm shift. With its unique ability to place ownership and control of consumer data in the hands of consumers, the NFT platform is designed to comply with new data protection measures, offering a viable alternative to the Silicon Valley tech giants.

The comprehensive white paper, which has been in development since 2016, outlines the vision for a decentralized, publicly run digital commerce infrastructure that prioritizes small and local businesses. Iervella hopes the release of the whitepaper will inspire a change in thinking, “When I wrote the whitepaper, I sought to challenge the norms and spark a revolution. At the time, technology was not yet advanced enough to bring my vision to life. Now, with the emergence of NFTs and their potential to use publicly distributed ledgers, it is clear that vast amounts of data can be transferred securely and verifiably in transactions.The technology has evolved to a point where it is ready to realize its potential as the next iteration of the Internet .”

Sky High Media’s NFT platform marks a significant milestone in the Web3 NFT movement and a bold challenge to the current digital commerce landscape. With its commitment to putting power back in the hands of consumers and small businesses, the company is poised to revolutionize digital commerce as we know it. For more information, visit.

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For more information about Sky High Media, contact the company here:

Sky High Media

Stephen Iervella

1-587 209 4054

[email protected]

99 Gran Plass SW

Calgary, AB Canada

Stephen Iervella