BYU Cougars college football NFT NIL plan is risky, experts say
When BYU announced plans this week to enter the NFT world, officials said they believed the venture could be worth $20 million in the first year...
Tagged: Cougars
BYU Launches Potential $20 Million NIL Partnership, Bringing NFTs into Name, Image and Likeness Arms Race
It started as a conversation – or really a far-fetched idea – when Jon Cheney walked into Gary Veron’s second-floor office last October and proposed a...