Sustainable NFT Company OneOf Raises Over $8 Million

• OneOf recently announced the closing of over $8 million in a strategic round. These are the details.

OneOf – a green Web3 company built for iconic musicians, athletes and brands – recently announced the closing of over $8 million in a strategic round to accelerate the development of its environmentally sustainable NFT marketplace and support growth in the music, sports and brands verticals. And investors participating in the new round include Amex Ventures, Mirabaud Lifestyle Impact and Innovation Fund, Snow Hill Ventures, Sangha Capital, Chain Link Crypto Fund and several others.

The new capital funding round brings OneOf’s total funding to date to over $72 million raised. And existing investors include well-known environmentalists and VC Bill Tai’s Actai Unicorn Fund, Galaxy Digital, Nima Capital, Sangha Capital, Recharge Capital, Andromeda Capital, Sanctor Capital, Tezos Foundation and others.

OneOf is also launching a set of NFTs available to American Express Card members as part of an event hosted by American Express. And until August 21, American Express is holding an exclusive pop-up event inspired by color theory and therapy for its card members: American Express Summer in Color Oasis, at Lucca Beach inside the Mandarin Oriental in Bodrum, Turkey. Throughout the 3-week activation, OneOf will offer American Express cardmembers participating in the experience a free NFT collectible designed by renowned Turkish artist Selay Karasu, whose work has previously been shown at Burning Man, MOMA NYC (Museum of Modern Art), Art Basel and the CERN particle physics laboratory.

OneOf was co-founded last year by entrepreneur Lin Dai (CEO), digital media executive Joshua James (COO) and music industry veteran Adam Fell (CSO). And iconic musicians, athletes and brands (such as Doja Cat, The Notorious BIG, Wayne Gretzky, Muhammad Ali, Grammys, Warner Music Group, iHeart Media, Duke Basketball, Sports Illustrated, Anheuser-Busch and Gatorade) are partnering with OneOf to explore ways to bring green and sustainable NFTs to millions of non-crypto native fans worldwide.

KEY QUOTES:

“We are delighted and humbled by the faith and overwhelming support of our new and existing investors and partners to continue to execute our mission of bringing the next 100 million users into the NFT and blockchain space. As the Web3 market matures and consolidates, we see huge opportunities in creating new business models, enabling creators of all shapes and sizes, from the biggest global brands to the newest independent artists, to unlock the true potential of this new technology.”

— Lin Dai, CEO of OneOf

“A growing number of creators and consumer brands are experimenting with NFTs leading to the emergence of a new consumption category, new business ideas and new loyalty and membership models. We believe that the investment in OneOf will help American Express stay close to the evolution of NFT-powered commerce and lead to the development of new customer engagement models for our card members.”

— Margaret Lim, CEO of Amex Ventures