Superman #1, other classics launch as NFTs, DC Comics says
The legendary studio DC Comics will continue its foothold in the digital space by launching Superman comics in the form of non-fungible tokens (NFT). The company is taking bold steps to strengthen the community and expand the traditional experience of owning and reading comics.
DC Comics announced the launch of DC Collectible Comics (DC3), an initiative to drop classic and contemporary comics as digital assets weekly. The first of these NFTs will be Superman #1, one of the most valuable comics in history.
Fans can buy, keep or even resell the digital asset via the DC Comics marketplace. Each item will be assigned a different rarity level upon purchase, from Common to Rare, Epic and Legendary. The first drop in the collection will feature 3,000 unique items.
Depending on the rarity, the NFTs will have different looks for classic comics and different covers for modern comics. The former has been out of print for several decades. This new DC Comics initiative will give people a unique opportunity to purchase these rare collectibles. DC Senior Vice President and General Manager Anne DePies said:
We want to take the physical, real-life experience of collecting comics that so many of our readers have loved over the years and expand it into a new digital community. We want to build the community aspect that everyone has been so proud to be a part of into our digital ecosystem to make comics collecting more accessible and accessible than ever before.
Superman goes digital, NFTs give readers more power
DC3 will release Superman #1 for $9.99 starting October 27th. Then DC3 releases popular titles like Black Adam #1 and more recent comics.
DC Comics has taken several steps to diversify and harness the power of NFTs. The digital release of these comics will open the door for new readers to become collectors and access vintage and modern unique titles. Josh Hackbarth, Head of NFT Commercial Development for Warner Bros., said:
(…) we are constantly looking for ways to embrace this new technology and give fans a truly unique experience. We are proud of the community we have built so far and are excited to see it grow even more with the addition of DC3 to the Palm platform.
The company has announced partnerships and other initiatives to take its popular comics into the digital realm and increase their accessibility to new readers. Fans of all ages benefit from new content formats.
The company allowed a group of fans and NFT holders to have a voice and vote on the direction of a new title, Batman: The Legacy Cowl #1. This comic is released today, October 25th, as one of the first titles shaped by a community of fans. Matt Mason, Chief Content Officer at Palm NFT Studio, said:
We are incredibly excited to be working with DC to bring this new collection to the platform where fans will now have the opportunity to experience these incredible comics in a new interactive and engaging way.
