Supercute World is the next NFT brand aiming to be the next Disney
Many understand the power of NFTs and content creation. Many more continue to herald the technology as it helps creators connect directly with fans by symbolizing artistic and other creative work.
NFTs are seen as an important tool for democratizing creative endeavors, as more people can engage without having to go through a third-party intermediary.
In fact, enthusiasm for specific NFT projects has led to some unprecedented moments in the crypto world.
The launch of Yuga Lab’s Otherside NFT collection on April 30 attracted so much attention that crypto traders were unable to buy, sell and trade on the Ethereum blockchain for three hours due to demand. The rapid sale of 55,000 lots made Yuga about $320 million richer in the same time frame.
Even in the midst of 2022’s bitter crypto winter, the innovative nature of NFTs has led some creators to look beyond digital images and see how the technology can be the basis for new production and media conglomerates.
NFTs transform from static images into immersive digital media
Right now, TV is at the heart of NFT innovation.
Content creators have worked hard to release NFT TV shows, opening up entertainment opportunities for specific NFT holders. One of the first NFT TV shows, Stoner Cats, counts Aston Kutcher, Chris Rock and Vitalik Buterin as cast members. The adult animated series is produced by the famous actress Mila Kunis.
The Glue Factory Show, another show that premiered in March 2022, raised $3 million in August 2021 from a sell-out NFT sale of 10,000 items. The show’s core writing team includes several industry veterans, along with Ted Danson and Patton Oswalt as cast members.
Last year’s massive NFT boom also spurred innovation in the NFT film sphere. In early 2022, Reese Witherspoon announced plans to launch movies and TV series based around the World of Women NFT project. The actress signaled that NFT holders would have a voice in the creation process.
Even Yuga Labs is looking to leverage the massively successful Bored Ape Yacht Club (BAYC) project into new arenas. In October 2021, the entity entered into an agreement with talent manager Guy Oseary to explore bringing BAYC to film and television.
Supercute World intends to grow into a full-fledged media conglomerate
The marriage of NFTs and entertainment options such as television, movies and video games is still in its infancy. Many NFT projects understand that they need to make their concepts into a brand to be known outside the crypto world.
However, many NFT collections remain stymied as they lack the tools, team and expertise to bring roadmaps to real-world results.
Bridging these gaps remains a core focus for the team behind Supercute World™ NFTs, a fusion of art, toy design and streetwear fashion. The NFTs are created by acclaimed ‘Chocotoy’ artist duo Luis Albornoz and Karen Guevara, who have collaborated with Adidas, Superplastic and even J Balvin on his album cover.
The high-powered design team teamed up with award-winning toy inventor Natalie Rebot, creator of the viral sensation Moonlite Storybook Projector, to bring the Supercute World collection to life on and off Web3.
Holding one of the colorful monster characters (playfully named “SELFi3”) from Supercute World opens up a world of merchandise, events, content, metaverse experiences, and most importantly, the ability for people to truly express their Web3 selves. With gender inclusiveness at the core of this project, holders have the opportunity to choose the version of their NFT that best represents them to display publicly. This feature is unique to the Supercute World collection and one that is sure to set a precedent for others in the room.
The Supercute World team also aims to leverage its creative team of renowned artists and toy inventors to build the NFT project into one where storytelling and content creation are at the forefront of a Disney-influenced brand. Collaborators include Web3 innovators from IRL Studios and developers from Alchemy, the development team behind well-known projects like CryptoKitties and Cryptopunks.
Right now, Supercute World aims to launch its first NFT collection of 7777 SELFi3S on Ethereum in September. Minters who hold have the unique opportunity to receive future collections via airdrop. The first users can eventually own an entire Supercute World family from just one NFT coin.
