Substantive Ethereum NFTs will appear in the 2023 Rose Parade

The Noun The NFT project has already appeared a Super Bowl commercial in addition to an indie film. Then the pixel characters and their boxy glasses (or Noggles) will jump into the real world as part of next week’s Rose Parade through an initiative voted on and funded by the nouns DAO.

January 2, 2023, a noun-themed float featuring six costumed characters will appear as part of the 134th annual Rose Parade in Pasadena, California, which takes place ahead of the Rose Bowl college football matchup between Penn State and Utah.

Stoopid Buddy Stoodios – the company behind the TV series “Robot Chicken” and “Marvel’s MODOK” – added the idea to the Noun Community NFT holders in April. The studio, which was co-founded by the actor Seth Green – himself an NFT lover— suggested creating the parade float and costumes, as well as filming the whole thing for a documentary film.

Noun is a unique Ethereum-based project that auctions off a single NFT pixel character every day, with all ETH funneled into a community coffers. Owners of nouns can vote on proposals that make use of that treasury – which currently holds ETH worth around $32.7 million—to finance projects that extend the project’s goals build open source IP.

As mentioned, the noun glasses appeared in a Super Bowl commercial from Bud Light, as well as limited edition cans of the popular beer. Nouns will too appears in the indie film “Calladita” and DAO has funded projects ranging from physical Noggles to Web3 education initiatives to an appearance at New York Fashion Week.

“The purpose of nouns is to spread the meme,” said Stoopid Buddy development manager Chris Waters Decrypt. “The Rose Parade is a cultural institution in America with a viewership of over 30 million each year. As a volunteer-run event that focuses on fun, creativity and community, it’s a perfect fit for Nouns, who share those values ​​and that culture.”

In this case, Stoopid Buddy Stoodios asked for almost 610 ETH to fund the creation of the parade float, costumes and film, which was approved by the DAO in June. The funding was valued at over $1.1 million as of June 1, when the proposal passed, although 610 ETH is only worth about $723,000 today due to the declining value of Ethereum.

A DAO, or decentralized autonomous organization, is an online community with a common goal or purpose, with membership typically represented through the ownership of blockchain tokens. In this case, Substantive DAO membership is based on owning one of the NFTs, giving holders one vote per NFT against community proposals.

Stoopid Buddy announced today that the “Meet the Nouns” float and costumed characters are ready for next Monday’s parade, after the months-long process of presenting their plan to the DAO, gaining entry into the Rose Parade, and then bringing the project to life.

Instead of recreating specific existing nouns, NFT avatars, which are built from a random set of character attributes, Waters told Decrypt that the six costumes put the spotlight on a number of features from the project. There’s even a nod to “Robot Chicken,” its stop-motion animation hit.

“We really wanted to showcase the fun and positive side of nouns and crypto,” explained Stoopid Buddy’s co-founder Eric Towner. “There were so many possibilities, but in the end we settled on building the biggest and most ridiculous thing we could think of: a 65-foot-long float covered in flowers, and [marching] it down the street in front of millions of people.”

In addition to his TV series, Stoopid Buddy Stoodios also creates the costumes for Fox’s competition series “The Masked Singer” and created animation for Marvel’s recent “The Guardians of the Galaxy Holiday Special.” Earlier this year, studio released their own Stoopid Monkey NFTs via Nifty Gateway.

Green announced earlier this year that he was working on a TV series called “White Horse Tavern,” which features his own Bored Ape Yacht Club avatar and other NFT characters interacting with human actors. Production was put on hold when his Ape NFT was stolenalthough Green eventually paid about $300,000 value of ETH to restore the asset in June.