Substantive 3D printed fashion collection turns heads at NFT Paris

Thousands of Web3 enthusiasts converged on NFT Paris last weekend, and attendees at the Grand Palais Éphémère received a NFT-based fashion show in addition to the panels and exhibitions.

Danit Peleg, a fashion designer who uses new technology, used the event to present his first collection of 3D printed clothes inspired by Noun. The remarkable Ethereum the project, which launched in 2021, auctions one new NFT per day and uses the funds to run a community-driven and open source intellectual property.

Peleg brought five outfits to the conference, each inspired by specific NFTs in the valuable profile picture (PFP) the collection as well as the parent Noun tag. Many of the pieces feature the familiar boxed noun glasses (or “Noggles”), as well as detailed recreations of some of the avatars that have been minted to date.

“I found inspiration in everything about nouns, from the community to the NFT structure and the amazing things nouns could do with their treasury,” Peleg shared Decrypt this week. “I realized that the best way I can contribute to Substantive is to use my specific domain expertise in 3D printing and fashion.”

Each piece was designed and then brought to life using different 3D printing technologies, including Polyjet (allowing for multiple colors and textures) and the velvety textured Multi Jet Fusion. Some of the clothes were printed in a way with hinges between the small noun characters, while others were glued together using the printed pieces.

Peleg said that the project’s open source code, Creative Commons 0 (CC0) the model pulled her in. That approach means that anyone – even those who don’t own a Substantiv NFT – can create and sell their own projects and products based on the brand. In fact, it is encouraged: the NFT holders routinely finance projects using the treasury of funds from the daily auctions.

With almost 45 million dollars a value of ETH currently sitting in the noun treasury, the project has funded a wide range of projects – from cartoons to TV pilotsa float in this year’s Rose Paradeother fashion endeavors, and even an appearance by Noggles in a Bud Light Super Bowl commercial.

In this case, Peleg was provided a total of $140,000 in funding to develop, construct and showcase 3D printed clothing, which was awarded over three milestones. She said developing trust in the community was key: “I started small, delivered value and increased community support – and then got higher funding as trust was established.”

Peleg is known as a 3D printed fashion pioneer. Her first collectioncreated as a student in 2015, went viral online, and she followed that up a TED Talk which has received almost 2 million views. Her work was also featured in the opening ceremony of the Paralympic Games in Rio 2016.

When Decrypt spoke with pseudonymous Substantiv’s co-founder 4156 in early February about the comics project, he said Nouns was focused on “creating opportunities for people with very deep expertise in their own fields to have an opportunity to collaborate with an open source brand.” Peleg’s collection is another example of that approach in action.

Will we eventually see 3D printed Substantiv clothes out in the everyday world? Possibly — Peleg said she would “love to take the collection around the world to show it off,” and she’s considering a open edition NFT drop for the digital assets, which she is already done with previous 3D printed fashion designs.