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Latam workers and managers are open to trying metaverse tools in conjunction with their traditional work, according to a study commissioned by Ciena, a software, networking and services company. The study, which surveyed 15,000 corporate workers from around the world, found that there is optimism about the implementation of these technologies.
Following the Covid-19 pandemic, more and more companies have changed their work requirements, with the rise of remote working as a consequence. According to a recent study presented by Ciena, a networking software company, Latin office workers are particularly open to incorporating these technologies at work.
The study, which surveyed 15,000 business people in 15 different regions, including Colombia, Brazil and Mexico, found that nearly 60% would consider working from a virtual metaverse platform. Similarly, more than 50% believe that collaboration is achieved more easily using virtual platforms than face-to-face.
The reasons behind this belief vary from country to country. In Mexico, the rationale is related to the belief that there are fewer opportunities for distractions by using these tools. In Colombia and Brazil, these tools are considered to help the finances of the companies that use them.
There is also a growing understanding that work trends will change in the not too distant future. 40% of respondents in Latam believe that within the next two years their work environments will begin to shift from traditional locations to more virtual/immersive locations. This percentage is higher than the equivalent in the rest of the world.
Metaverse is also seen as a tool useful for purposes other than work. The survey determined that 63% of respondents would use virtual platforms for learning and educational purposes in Colombia. In Mexico, 60% would use these platforms for socializing, and 69% would use them for online gaming purposes in Brazil.
However, the respondents are also aware of the limitations of such tools and their dependence on infrastructure and services. More than 40% in Mexico and Brazil declared that network reliability was a concern for this type of application. Another concern is the relative ignorance of the implementation and use of these tools in work environments.
The results of the survey are consistent with another study published by the World Economic Forum in May, which found that countries in Latam had a greater understanding of the metaverse than the rest of the world.
What do you think about the appreciation of the metaverse in Latam? Tell us in the comments section below.
Image credit: Shutterstock, Pixabay, Wiki Commons
