Steve Aoki and NFT Deadfellaz Launch Halloween Fashion Collection – Billboard
Grammy-nominated DJ and producer Steve Aoki takes another step into the metaverse in a special Halloween fashion collaboration with Deadfellaz – an NFT project comprised of 10,000 undead zombie characters.
The collection features limited edition varsity jackets, skate decks, t-shirts and hoodies designed by Deadfellaz founders Betty and Psyche. The centerpiece of the “Deadfellaz x Dim Mak” collection – a nod to Aoki’s label and fashion brand – is an ultra-rare varsity jacket, complete with a dual digital “wearable” that can be unlocked in the metaverse.
“NFTs and Web3 are the future,” Aoki said. “It’s been such an adventure to co-create with pioneers like Betty and Psych of the Deadfellaz Horde. Deadfellaz is an incredible project and community that I’m proud to also be a part of. I’m honored to drop this collaboration for our Horde and share our passion with the world – the pieces are colourful, exuberant and luxurious; I can’t wait to rock them!”
This isn’t Aoki’s first time collaborating with the Deadfellaz community, known as the “Horde.” He DJed at their first virtual Halloween event last year while Betty and Psych created a custom 1/1 zombie character for him called “Aoki-fella”.
“Working with Steve has been so much fun,” said Betty and Psych, co-founders of Deadfellaz. “He has embraced Web3 and helped shape the space to what it is so far, which has been particularly impactful given his incredible success given his incredible success in a variety of areas such as music, fashion, art, technology and more. This collaboration comes a years after Steve DJ did an exclusive set for The Horde at our very first Deadfellaz metaverse event last Halloween, so it feels very special to us.”
The fashion collection will be fully revealed at this year’s Deadfellaz Halloween party, Deadzone LA, on October 29th. Taking place at Skylight ROW in LA’s Art District, the party will feature live performances, DJ sets and “multi-sensory experiences.”
Aoki has been an early adopter of Web3 and a core part of the NFT community. He launched Aokiverse in 2021 – a metaverse fan club powered by NFT access, allowing fans to unlock guest list passes for concerts, free NFTs and exclusive merchandise. Aoki is also a prolific NFT collector with a wallet full of Crypto Punks, Doodles and Deadfellaz.
Launched in August 2021, Deadfellaz is a collection of 10,000 unique NFTs based on zombie artwork by renowned digital artist Psych and co-founder Betty who has been a champion of diversity and inclusion in the NFT space. Between them, they have created a global brand with more than $80 million in sales.
