Station Casinos debuts NFT casino loyalty rewards program STN Charms

Tom Mikulich, Senior Vice President of Innovation at Station Casinos, so: “We are thrilled to launch this innovative program to create a more engaging way for our guests to earn unique rewards and customize their game.”

“Through our patent-pending, game-changing technology, we believe STN Charms will reshape the casino gaming landscape and modernize loyalty programs creating a more rewarding and fun gaming experience for our guests,” he added.

According to Mikulich, the idea was in the works for a few years. It took inspiration from popular mobile games like Candy Crush Saga, where customization comes with leveling up, and from players who wear lucky charms while playing. “The result: a collection of digital lucky charms that increase in luck when you win,” Mikulich said in an email to Las Vegas Review-Journal.

Visit our Charm stalls at your favourite @stationcasinos property today and learn about all things Charms, your new favorite digital collectibles. for more info. pic.twitter.com/oAOJ1ZDuUC

— STN Charms (@stncharms) 1 April 2023

With multiple ways to earn charms, guests can collect them all. New Charms drop every monthand each charm is distinguished in three ways: by category (lucky penny, shamrock, horseshoe, panda, etc.), of one of five rarities determined by their scarcity (common, uncommon, rare, epic and legendary) and by luck levelwhich is the value attached to the guest’s winnings while the Charm is active on the slot machine.

Other Las Vegas casinos and entertainment companies have also jumped on the NFT trend. Circa in downtown Las Vegas launched one Vegas Vickie NFT in March 2022, claiming to be the first casino in Vegas on the blockchain. Allied Esports Entertainment, owner of the HyperX Arena in Luxor, debuted a rewards program with NFT prizes in May.

But Station hopes the patent-pending NFT program feels more like “a game within a game,” Mikulich said. He also believes it will add more dimension to the player’s club, which is usually three to five levels.

Pat Gordon, Director of Innovation at Station Casinos, commented: “The program is reshaping the casino gaming and loyalty program industry as guests will be welcomed to customize their gaming experience by collecting the NFTs in their charm box and increasing their charms.”

“No additional registration is required as guests can maximize the program by selecting Charms on their first card. All guests will automatically receive several free digital lucky charms (NFTs),” he explained.

STN Charms was created in partnership with Web3 service providers Mintable Pte. and the Intergalactic Agency. Mintable’s platform allows rewards members to buy, sell and display the NFTs while Intergalactic designed the custom end-to-end system for Charms, Station said in a press release.