Station Casinos brings STN Charms to loyalty program
Posted on: 3 April 2023, 04:43h.
Last updated: 3 April 2023, at 04.50.
Station Casinos recently announced that it is bringing non-fungible tokens (NFTs) to its Boarding Pass loyalty platform.
The STN Charms program is officially live and all Boarding Pass members are enrolled. STN Charms include a certain level of personalization and there is even potential for members of the gaming company’s loyalty program to earn money from the NFTs.
Upon mapping, they will receive the debut shamrock charm, a non-fungible token (NFT) displayed on the slot’s service window. STN Charms™ gives guests a new and innovative way to enhance their gaming experience with accessible and personalized NFT Charms that add luck when guests win. Players can also view their Charms on the STN Charms website, an online marketplace where guests can buy, sell and browse the catalog of available Charms,” according to a statement issued by the casino operator.
Station Casinos is controlled by Red Rock Resorts. The Las Vegas-based company operates its namesake location in Summerlin and Green Valley Ranch in Henderson, and several gaming properties under the Station brand throughout the Las Vegas area. The company also operates 10 Wildfire casinos, including seven in Henderson, according to its website.
Station Not First Gaming Company with NFT exposure
NFTs, which surged in popularity in 2020 and 2021 only to see prices collapse last year, permeated the online gaming arena, but Red Rock is among the first operators to bring the concept to land-based casinos.
NFT is a growing digital asset class, and while it is possible that enthusiasm for digital collectibles and prices may eventually pick up again, many collectors still prefer something they can physically hold, store or hang on their walls.
Much of the allure of NFTs from an investment perspective is assumed scarcity. Prices for easily visible or easily accessible NFTs are now at rock bottom levels. It may not affect STN Charms, but it may limit Boarding Pass members’ ability to monetize their earned NFTs.
As for STN Charms, there are five levels of frequency appearance, common, uncommon, rare, epic, and legendary.
“With multiple ways to earn charms, guests can collect them all. New charms will drop every month, and each charm is separated in three ways: by category (lucky ear, piano, horseshoe, panda, etc.), by one of five rarities determined by their scarcity (common, uncommon, rare, epic, and legendary) and by luck level, which is the value associated with the guest’s winnings while the Charm is active on the slot,” Station Casinos added in the statement.
NFTs and Red Rock Demographics
Not surprisingly, NFTs are popular with younger investors and technology enthusiasts. How that fits with the demographics of many Red Rock customers remains to be seen.
At Station Casinos in particular, the average visitor tends to be somewhat older and may not be familiar with or interested in NFTs.
On the other hand, STN Charms may be well received by players visiting establishments such as Green Valley Ranch and Red Rock.
The charms can be displayed for good luck on slot machines and video poker machines.
