Starbucks Web3 Platform Odyssey Launches New NFTs

After the NFT release sold out in minutes, Starbucks is now set to unveil a new collection this week and claims a public launch of the Odyssey Web3 rewards programs is in the offing.

On Wednesday, April 19, Starbucks will introduce its First Store Collection consisting of more than 50,000 NFT stamp collectibles minted on the Ethereum scaling network Polygon. The NFTs are also priced at $100 apiece, as the first drop only rolled out 2,000 NFTs.

Each new NFT is expressed as a multimedia collage of images, in-store textures and significant icons, drawing inspiration from the company’s first store in Seattle’s Pike Place Market. Buying an NFT also helps users buy 1,500 points towards rewards in the Starbucks Odyssey app. Customers who already have two Starbucks NFT stamps will have early access to the rollout on Wednesday.

Starbucks has been able to make some strong decisions in the direction of Web3 while incorporating it with the rewards program. Most importantly, the release of the First Store collection comes after the huge success of the previous one. The new collectibles feature unique virtual souvenirs that emphasize the iconic Starbucks brand and give customers a chance to own a piece of the company’s history.

Starbucks’ in-pipeline project of the Web3 platform Odyssey has also received a lot of attention. The platform plans to provide users with a more immersive and rewarding experience via blockchain technology. The platform has passed the beta testing phase and is ready to go public soon. Users are adding to the waiting list to experience the Web3 extension of the brand’s current rewards project.

A senior official claimed that the program had witnessed remarkable interest from users. Starbucks also sent an email to Odyssey beta testers currently with the subject line “We’re Getting Closer” suggesting a public rollout will happen soon.

The company also offered a first look at the rewards today. The base-level rewards consisted of a virtual coffee-making class or a donation to Feeding America to provide meals to people with food shortages.

Higher-level options include the capacity to name a tree on Starbucks’ Cost Rican Coffee farm, a customized MiiR 350 glass along with an NFT artifact on it, or parallel a free drink in the store every day for thirty days. Customers earn points by completing in-app goals, such as interacting with Starbucks content and purchasing drinks from their stores.

The American multinational chain also launched a free NFT stamp for early adopters in December as the market started asking for more NFTs from the company. The first Holiday Cheer Edition 1 stamp has been regraded for more than $2,085 through the formal Nifty Gateway secondary marketplace, although the current low asking price is $1,050.

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