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Starbucks Odyssey NFTs Sell Out in 18 Minutes!
Starbucks Odyssey, the coffee company’s Web3 loyalty program, this week released its first limited edition NFT, which it calls “Stamps.” They sold out in just 18 minutes. Let’s take a look at “Stamps” from Starbucks!
What is the base price for “stamps”?
The “Siren Collection” is the final straw in the Starbucks Odyssey Stamp Series. It features 2,000 objects representing a version of the company’s iconic Siren. Starbucks Odyssey members could purchase two stamps for $100 each and could pay by credit card or by connecting to the MetaMask wallet.
The release took place on the Nifty Gateway marketplace. However, due to traffic, the page crashed at one point. Therefore, some Discord users reported problems accessing the site and error messages, with the site seemingly overwhelmed with traffic.
The secondary market is particularly dynamic, with a floor price of $389 as of this update after reaching $500. One NFT sold for $1,700, with a total secondary market volume of $121,795.
What is Starbucks Odyssey?
Starbucks launched its Odyssey program on the Polygon blockchain to explore the possibilities offered by Web3 tools. Actually is “next generation loyalty platform”, can help build a new brand relationship between customers and Starbucks.
The Starbucks Siren Collection is the fifth drop launched by the Odyssey program. The first stamps, “Holiday Cheer Edition 1”, were dropped in December. Their floor price is now 1796$.
Starbucks wanted to make the experience friendly for all customers. Thus, even those with no knowledge of crypto could buy a Stamps NFT on the primary market using a credit card. While customers used to NFT Marketplaces could use the MATIC token.
Finally, the “Stamps” NFT collection is another illustration of the way brands are using the blockchain to create an enhanced relationship with their customers. At first glance, the drop of the Siren Collection seems to indicate that Starbucks got its start in the Web3 ecosystem right.
