Starbucks Odyssey is releasing other limited edition NFTs, “The First Store Collection” stamps

Starbucks Odyssey’s first drop of non-fungible tokens (NFTs), which the coffee company calls “Stamps,” hit some bitter notes. But the coffee company’s Web3 loyalty program did what beta programs are supposed to do and let the company learn from its mistakes.

Starbucks’ loyalty program released “The Siren Collection,” its first limited-edition NFTs, on March 9 to invite-only beta members. Despite the limited number of people in the program, the drop of 2,000 stamps priced at $100 was met with such high demand that it crashed parts of the Starbucks Odyssey website. Many members complained about error messages and other issues that prevented them from buying one of the NFTs on Nifty Gateway.

The “Starbucks First Store Collection,” the second NFT release, is an edition of 5,000 stamps priced at $99. The program limited the initial sale to Odyssey members who had earned at least two unique Journeys stamps and had them in their wallets at the time of the presale. In addition, they limited sales to one per customer, down from a maximum of two per customer for the original sale.

While the token-gated presale was a good start to stopping the problems from last time, there were still members confused to find out they were ineligible, and in the first few minutes of the early access period, the Discord group was flooded with screenshots of people stuck in the second phase of the process and anxiously awaiting delivery. Reports of wait times in the Discord chat ranged from 5 minutes to upwards of 15 minutes.

After the 3-hour presale ended, the rest of the Odyssey members were able to snag one of the roughly 2,800 stamps that remained. The general sales that followed also appeared to be smoother, with NFTs still available for purchase from the time of release.

Those who purchased a “First Store” stamp will see the art revealed on April 20th. According to Starbucks, the art will focus on “commemorating 1912 Pike Place. Depicted as a multimedia collage of images, in-store textures and prominent icons from our archives, this collection puts a modern twist on the historic landmark.” 1912 Pike Place is the site of the first Starbucks store in Seattle.

At the time of writing, secondary sales of The Siren Collection NFTs are hovering at a floor price of $460 on the Nifty Gateway and have done over half a million dollars in trading volume.

The Odyssey program also recently revealed reward levels for the points members have accumulated for completing trips and purchasing stamps.

Level 1 will require 1,000-2,999 points, and the reward choices are a virtual coffee hour, a Starbucks coffee pass, or making a charitable donation to Feeding America. For 3,000-5,999 points, members reach level 2 and can name a coffee tree, participate in a virtual tasting along with a bag of coffee or receive a Starbucks cold cup. Level 3 is for members with 6,000 points or more, and rewards to choose from include a customized MiiR 360 traveler, 30 days of free drinks, or an experience at a Starbucks Reserve store.