Starbucks Announces NFT Experience: Nifty Newsletter, 7-13 September
In this week’s newsletter, read about how Sony Music Entertainment is preparing to venture into non-fungible tokens (NFT). Check out how the car manufacturer Ford is entering the Metaverse and how the coffee chain Starbucks plans to launch NFT rewards through a program called Starbucks Odyssey.
In other news, learn about how the Japanese government used NFTs to reward public servants who excelled in using digital technology to provide local solutions. And don’t forget this week’s Nifty News Roundup which focuses on a little baseball card featuring Meta founder Mark Zuckerberg.
Sony Music files trademark application for NFT authenticated music
Sony Music Entertainment showed interest in NFTs by applying for trademarks covering music and artists under Columbia Records, a label owned by Sony Music. Trademark attorney Mike Kondoudis announced that the application covers both audio and video recordings containing live performances.
According to Kondoudis, the company plans to use the trademark for NFT-backed media, music and podcast production and artist management and music distribution services. Apart from this, the application also includes marketing, advertising and distribution for podcasts and audiovisual recordings.
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Ford is preparing to enter the Metaverse with virtual cars and NFTs
The car manufacturer Ford Motor Company is making preparations for Metaverse and NFT. The car company submitted 19 major trademark applications across its car brands. The applications cover various products such as Mustang, Escape, Expedition and F-150 Lightning.
The company also plans to create downloadable digital goods such as vehicle parts. Apart from this, the automaker revealed that they might be planning to create a marketplace that features various NFTs and digital collectibles.
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Starbucks Announces New NFT Experience for Coffee Members
Coffee chain Starbucks said it will let its members in the US have the chance to buy and earn digital stamp NFTs with Starbucks Odyssey. The stamps will give them access to unique experiences as they accumulate more points.
Rewards can range from receiving a virtual coffee-making lesson to gaining access to exclusive Starbucks events such as trips to the company’s coffee farm in Costa Rica. The NFTs can be acquired by playing coffee-themed games or accepting challenges on Starbucks Odyssey, which will launch later in 2022.
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The Japanese government issues NFTs to reward the work of local governments
Apart from corporations, governments are also jumping into NFTs. To express its appreciation for the work of its public servants, the Japanese government issued NFTs as a reward to seven mayors who were recognized at the Summer Digi Denkoshien 2022 ceremony.
The awards were given to those who had excelled in using digital technology to provide solutions to local problems, such as proposing the use of electric vehicles for deliveries and a platform that uses cameras on mobile devices to track traffic changes.
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Nifty News: Shitposters Set For $DRAMA Rewards, Zuck’s Little League Card Tokenization & More…
Meta chairman Mark Zuckerberg’s minor league baseball card is to be auctioned through a digital collectibles platform. The card shows an eight-year-old Zuckerberg in a baseball uniform holding a baseball bat. While the card contains the Meta leader, the auction is not sanctioned by Zuckerberg.
Meanwhile, luxury automaker Lamborghini is rolling out its second batch of NFTs that offer some utility for collectors. Those who are able to collect three regular NFTs this month will have access to a rare drop ahead of other users.
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Thank you for reading this summary of the week’s most notable developments in the NFT space. Check back next Wednesday for more reports and insights into this area of active development.
