South African financial giant Nedbank secures a ‘village’ in the metaverse – Metaverse Bitcoin News
The South African financial giant Nedbank is said to have bought itself a village in the metaverse. The village will be used to showcase African creativity and to create experiences that “go beyond banking”. By securing a virtual property in Ubuntuland, Nedbank became one of the first financial institutions in Africa to embrace the metaverse.
Showcasing Africa’s creativity
Nedbank, the South African financial group, recently secured a “village” in the Ubuntuland metaverse that reportedly measures 12 by 12. By securing the village, which will be used to showcase African creativity, Nedbank is said to have become one of the first financial institutions on the African continent to embrace the metaverse.
According to a Bloomberg report, the financial group has partnered with Africarare, the creators of Ubuntuland. Commenting on Nedbank’s entry into the metaverse, Khensani Nobanda, the financial giant’s chief marketing and business officer, said her organization chose to secure a place in the virtual world because it wants to create experiences for its customers that “go beyond banking”. Nobanda added:
Our entry into the metaverse is not just about having a presence in this space, it’s about meeting the needs of our customers on platforms that resonate with them.
Banks Metaverse Village
According to the Bloomberg report, Nedbank’s metaverse village will feature experiences ranging from virtual gaming to a sports lounge. Meanwhile, the report revealed that through the acquisition of the virtual space, Nedbank has followed in the footsteps of South African mobile network operator MTN.
As previously reported by Bitcoin.com News in March, MTN became one of the first South African companies to enter the metaverse after they purchased 144 plots of land in Ubuntuland. At the time, the mobile network operator said the purchase of the virtual country would help it “enhance” consumers’ digital experiences.
Besides MTN, World Data Lab and M&C Saatchi Abel have also been identified as two other companies to embrace the metaverse ahead of Nedbank.
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