Sotheby’s Head succumbs to the allure of Blockbar

Luxury Liquor NFT Platform, BlockBar, is actively taking steps to maintain its position as the destination for alcohol-related NFTs. In line with this objective, the platform has recently acquired the services of Jamie Ritchie, the current head of wine and spirits at Sotheby’s, who will join the team as Chief Operating Officer.

From July 6, Ritchie will join the Web3 platform as its new COO, starting a new chapter in his impressive alcoholic journey. The consummate drinks expert has served Sotheby’s for an eye-watering 32 years, where he has distinguished himself as an auctioneer and a leading authority on wine and spirits.

Beginning in 1990, Ritchie managed to grow Sotheby’s wine revenue from less than $5 million to over $140 million by 2021. During that time, he has built a formidable reputation for innovation, strategic planning, customer service and operational excellence.

Now with the new Blockbar role, Ritchie feels he is ready for “a new challenge and adventure with a dynamic group of people, who share the same vision and values.”

Dov Falic, BlockBar’s co-founder and CEO, is equally excited about their latest coup. Speaking to the press, he states that he is “honoured” to get Ritchie involved in the start-up. It shows how revolutionary BlockBar’s business model is as the platform redefines how wine and spirits are distributed across the globe.

“More people than ever are buying liquid assets, both to consume with friends and for investment, and BlockBar simplifies the buying process.” – Dov Falic – Blockbar CEO

BlockBar expects tremendous growth over the coming years

Founded in 2021, BlockBar specializes in sourcing exclusive wine and spirits direct from luxury spirits brands. Each physical bottle is supported on the blockchain using an NFT that acts as a digital certificate of authenticity. The NFTs can be redeemed for the bottle itself or sold on secondary markets.

So far BlockBar serves bottles from brands such as Hennessy, Glenfiddich, Johnnie Walker, Benriach, Dewar’s, 1800 and more. The platform has seen a big rise in the market, with Falic predicting rapid growth in the next few years.

Now, this new hire, it will see to it “cementing BlockBar’s position as a global leader in Web 3.0 and blockchain investments in wine and spirits.”

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