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Sorare Partners With NBA To Build Licensed NFT Game – News Bitcoin News
Sorare, a French fantasy startup, reached an agreement with the National Basketball Association (NBA) to build a non-fungible token (NFT) game under its license, allowing the company to use team names and player likenesses from the league. The company, which had already signed similar deals with North America’s Major League Baseball (MLB) and some European soccer leagues, including Spain’s La Liga, is now the official NFT partner of the NBA.
Hard to launch NFT-based, NBA-licensed game
Sorare, a French fantasy NFT gaming company, has announced a new partnership with North America’s National Basketball Association (NBA) to build a new NFT-based game. The company announced that it signed a multi-year deal to be the official NFT partner of the league, meaning it can use the likenesses of players, teams and the league in its upcoming products.
Similar to other games already presented by the organization, the upcoming game will allow users to build a team of NFT card players to win points depending on the real performance of these players. Similarly, the team will be able to participate in a number of fantasy challenges on the Sorare platform.
Regarding this development, NBA commissioner Adam Silver stated:
Our partnership with Sorare will give NBA fans a whole new way to engage with our teams and players. With Sorare’s new NFT fantasy platform, we see significant opportunities to expand our community of fans and grow NBA basketball worldwide.
This is not the first foray the league has made into blockchain. Dapper Labs, the company behind the Ethereum game Cryptokitties, also partnered with the NBA to launch Top Shots in October 2020, achieving significant success.
Nicolas Julia, co-founder and CEO of Sorare, stated:
Basketball is one of the most popular sports in the world, and we’re excited to bring fans even closer to their favorite teams and players through Sorare: NBA.
Sorare’s Evolution
This new partnership introduces the third sport to Sorare’s fantasy platform, having reached similar agreements with similar leagues from different sports and countries. Last September, the platform partnered with the Spanish Laliga, one of the most recognized football leagues in Europe, and also with its German counterpart, the Bundesliga.
Likewise, the company the ink a similar agreement with MLB (Major League Baseball) to introduce baseball to its platform last May, becoming the official NFT partner of the association.
With its latest infusion of funds, Sorare reached a valuation of $4.3 billion, raising $600 million in its Series B funding round in September 2021.
What do you think of the parentage between the NBA and Sorare? Tell us in the comments section below.
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