Sorare: Lega Serie A joins football match with NFT card

by · July 25, 2022

Sorare and Lega Serie A today announced a new multi-year partnershipinvolving the top Italian football league in fantasy football match with NFT card.

Sorare and the new partnership with Lega Serie A

Today, Hurtits NFT-enabled fantasy sports platform announced its new multi-year partnership with Lega Serie AItaly’s best football league.

“Serie A is coming to Sorare!

We have entered into an exclusive multi-year partnership with Serie A which starts this season.

Cards will be launched later this summer! #OwnYourGame

Including our partnership with AC Milan and Napoli, 17 of the 20 clubs in Serie A are now already confirmed for Sorare in 2022/23″.

Here’s Sorare’s tweet from a few hours ago, also announcing it for the 2022/2023 season, fans, collectors and players worldwide will be able to collect, buy and trade NFT digital cards from Italy’s most famous and prestigious football divisionwhile enjoying Sorare’s game with the world’s most iconic clubs and most famous players.

The new agreement with Sorare takes Lega Serie A clubs into a new dimension of the sporting experience, giving them the opportunity to engage new fans globally and launch new revenue streams through digital cards.

Sorare NFTs and Italian football with Lega Serie A

Currently, the Italian league is the twelfth football tournament to partner with Sorare, following agreements signed with Germany’s Bundesliga, Spain’s LaLiga and US Major League Soccer.

In this regard Nicholas JuliaCEO and co-founder of Sorare, said:

“This partnership is another milestone in our journey to become the sports entertainment giant of the future. Serie A is a global football powerhouse and home to many of the most famous and iconic teams in history, and is also ‘home’ to some of the world’s most passionate and enthusiastic soccer fans. Italy is currently the fastest growing market for Sorare and Italian users are our second largest community globally, so we know there is huge demand for our fantasy game and trading cards in this market. The partnership will help us accelerate this growth and allow more fans around the world get closer to legendary clubs, world-class players and the future stars that make Serie A one of the best leagues in the world.”

Lega Serie A also released their thoughts on the matter through their CEO, Luigi De Siervo:

“At Lega Serie A, we are always looking for opportunities to leverage new technologies to improve the fan experience and help our clubs better engage with international audiences. Sorare is at the forefront of this sector, uniquely combining fantasy football games with collectable NFT cards, allowing us to expand our target audience to bring younger fans closer to Serie A TIM football. It is a partnership with great potential and we are ready to launch the first collections ahead of the 2022-23 season”.

Also extends to baseball NFTs

In addition to football, in mid-May Sorare had too announced its partnership with Major League Baseball (MLB)the oldest American baseball league, to open the doors for baseball NFTs.

The launch of the new game took place last week:

“We’re LIVE! Our marketplace is OPEN. All MLB players in limited and rare cards are up for grabs… starting now. Not to mention, some Super Rares.”



Tags:

You may also like...

Leave a Reply

Your email address will not be published. Required fields are marked *