Soho House Of Web3 is launched in Paris and everyone is invited

Welcome to NFT Factory, a three-story physical space just installed in a prime position, directly opposite the cultural center that is Paris’ Pompidou Center.

The brainchild of John Karp – entrepreneur behind the annual Non Fungible Conference (NFC) and hackathon.com – and Ledger Chief of Staff Jean-Michel Pailhon, CEO is Lucie-Eleonore Riveron co-founder of the French auction house Fauve-Paris who led France’s first public NFT- art auction in March.

“It’s a Soho house for Web3,” jokes Karp.

A collective of 128 founding members have invested in the project and include leaders in technology, finance, gaming and fashion, across companies such as Allianz Accelerator, Arianee, BNV, Exclusive, LaCollection, Ethereum France, Galeries Lafayette Group, Ledger, RTFKT Studios, The Sandbox and Sorare.

NFT Factory officially launches on October 22nd with a public NFT art exhibition featuring works owned by the founders and curated by Benoît Couty founder of MoCA, the Museum of Crypto Art. The ground level gallery will also host discovery workshops from setting up a wallet to minting an NFT. Experts will be on hand to answer questions similar to a “genius bar” from Apple.

The lower floor will be a teaching and training room and there will also be seminars, debates and artist stays. The first floor will house an investor club – a meeting and collaboration space for members.

The aim is to educate the general public, connect the NFT community and build the French Web3 ecosystem through support for new projects and start-ups.

“The end game is 40 million wallets,” says Karp. Only in France. “Web3 is the next industrial revolution and it is a game changer. Tomorrow we will have new worldwide leaders. NFT Factory will become a launch pad for these new projects.” Soho House meets Station-F.

NFTs are blockchain-based smart contracts and as such offer huge benefits to both brands and consumers. For NFT Factory founder and Arianee CEO Pierre-Nicolas Hurstel, they offer an opportunity for brands to build direct-to-consumer digital relationships through the distribution of tokens – infinitely preferable to in-use models.

Arianee is a specialist in web3 solutions, including certification of digital products – creating digital passports for goods. via its open source protocol. It has partnered with Richemont, The Sandbox and brands such as Breitling, YSL Beauty and most recently Moncler.

“Even Ledger has been hacked. People don’t want to share their email addresses, so they check out and use tools like Apple Sign In, so accessing first-party data is getting harder and harder,” Hurstel says, adding that “an Instagram post touches organically only 5% of your followers if you don’t pay.”

“In six to eight years there will be one billion users with wallets. You connect the wallet to a website instead of opening an account, he continues. “Token drops will replace email data or social media requests that follow.”

NFTs cut out the middleman as wallets are anonymous and decentralized, allowing consumers to control their data, sharing only the information they choose to spread. So obviously this consumer is much more willing to engage without fear of a data breach.

In 2023, the NFT Factory will launch its own Web3-enabled digital space with a coining platform and NFT marketplace.

Thanks to its fortuitous location, NFT Factory’s art exhibition alone – everything from Cryptopunk and Bored Ape Club PFPs to Albertine Meunier’s “NFT Stands for Nakamoto Female Touch” (a reference to Satoshi Nakamoto, the pseudonym of Bitcoin’s alleged founder) and Pascal Boyart’s “Underground”. The Sistine Chapel” – will surely engage the culturally curious.

“I believe that art is a simple way to introduce something more complex. It is universal and speaks to everyone, says Karp.

Art is a gateway Art speaks to everyone

Its universal everyone can have a meaning and connect

NFT Factory’s art is curated by MoCA’s Benoît Couty

The exhibition shows NFT artwork…

In 2023, NFT Factory will launch a dedicated Web3 website with a mint and NFT buying platform.

The first discovery workshop you choose to attend will be free and subsequent ones will be priced at €59. Public events will take place every Thursday such as a crypto art round table, a crypto comedy club and debates on regulation and entrepreneurship. More in-depth training courses will also be available for €299 both for individuals and businesses.

crypto.com moved to Paris

La bourse de cryptomonnaies base à Singapour is investing 150 million euros in France to support the establishment of market operations, including a regional headquarters in Paris.

None of them have a pool, but at NFT Factory it may be a little easier to attract the attention of the employees