Soapy Joe’s is the first car wash to launch the NFT Collection, bringing San Diego unique digital collectibles with real benefit
Car wash customers visit locations, unlock IRL prizes and NFTs along the way
SAN DIEGO, CA / ACCESSWIRE / July 6, 2022 / Joe’s Soapy, San Diego’s locally beloved and family owned car wash, today announced the launch of its Passport to Fun NFT collection where San Diegans can collect digital collectibles to commemorate each Soapy Joe’s location they visit. The 16 NFTs in the collection have themes that reflect the car wash’s neighborhoods, each a variation of the brand’s classic air freshener design. Members are encouraged to “visit, collect and win” for the chance to win great prizes throughout the summer. As the first car wash to launch an NFT collection, the brand continues its track record in innovation while focusing on membership experience and community involvement. The campaign starts on July 1 and lasts until September 30, 2022. To start collecting, you must be a (new or existing) member of Soapy Joe’s laundry club with an email on file.
“We’re so excited to have San Diego involved in our Passport to Fun program, which brings together the exciting world of NFTs and digital collectibles with real people winning real prizes,” said Lorens Attisha, CEO of Soapy Joe’s. That’s what Soapy Joe’s is all about, making everyday activities like cleaning the car fun. Our air fresheners have long been considered a collector’s item by fans, and now San Diegans can collect them both “IRL” and as NFTs from their favorite neighborhood. “
How to play.
Wash Club members are encouraged to visit more Soapy Joe’s locations to unlock four prize levels – the more you visit, the more you win.
Each of Soapy Joe’s locations has its own unique air freshener design and corresponding NFT. Soapy Joe’s tracks members’ visits using their RFID tag, and awards prizes weekly. Members unlock prizes from 4 visited sites.
The program prizes are as follows. Each level includes 4 NFTs:
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When a player visits four locations, they will receive all four NFTs via email, as well as a code to redeem a Soapy Joe hat, keychain and a 50 cent per gallon discount up to 30. September 2022
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When a player visits eight locations, they will receive four additional NFTs via email, as well as a code to redeem a large 15 “stuffed Soapy plush pillow
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When a player visits 12 locations, they will receive four additional NFTs via email, and win a San Diego daycation for two including meals from participating restaurants such as Breakfast Republic, Luna Grill or Texas Roadhouse and tickets to San Diego attractions such as SeaWorld , a Padre’s or SD Loyal game or Legoland!
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And for the grand prize: when a player hits all 16 sites, they will receive their last four NFTs via email, and a 1-year Magic Joe annual membership worth nearly $ 400. All entrants who reach this level will have a chance to win a cash prize of $ 5,000.
In addition to the NFTs and “soapy swag”, Soapy Joe’s offers a 50-cent / gallon fuel discount valid at each of the four affiliated gas stations at Jackson Dr., Sweetwater Rd, W. Bernardo Dr. and Camino del Rio N. When it is unlocked in premium level 1, the discount can be used by the original carrier until 30.09.22.
The Soapy Joe’s Experience
Soapy Joe’s is proud to be the first car wash to enter the NFT area, and connects a thread between car wash, NFTs and the metaverse.
“We know that food and beverage brands, beauty and lifestyle have already begun to dip their toes into the meta-verse through the launch of POAPs and NFTs,” said Anne Mauler, VP of Marketing at Soapy Joe’s. “When considering the opportunities for meta-engagement, we prioritize bringing real value to our members, while interpreting the brand’s cult classics and membership behaviors in new ways. We’m excited to see how society responds.”
Creating a unique customer experience lies in Soapy Joe’s DNA. The brand’s focus on meaningful interactions can be seen through its 10-year history in programs such as the Tunnel of Love community wedding that saw 10 couples get married at the Imperial Beach car wash, the Magic Pet Parade where hundreds of fans took their pets through the wash, Car Wash Karaoke, earned San Diego City’s official name for Soapy Joe’s Day, holds the Guinness World Record for Largest Air Freshener. Now, by going into the metaverse, Soapy Joe’s has created a new dimension for fan interaction.
What is an NFT?
NFTs (non-fungible tokens) are digital assets that represent real-world objects such as art, music and goods. NFTs are bought and sold online, sometimes with cryptocurrencies, and are generally encrypted with the same underlying software as many cryptocurrencies. Soapy Joe’s NFTs are “1 of n” digital collectibles showing proof of attendance that is “closed” and not for trade or resale. Soapy Joe’s NFTs can be bookmarked, stored in a repository wallet or added to an existing web3 wallet. More details can be found at Soapy Joe’s blog.
About Soapy Joe’s
Soapy Joe’s is a locally owned family business with several locations serving San Diego County. Soapy Joe’s is proud of its commitment to the environment, using advanced water recycling systems and achieving the International Carwash Association’s WaterSavers® designation. Over the past 11 years, Soapy Joe’s has donated nearly 100,000 free washes, to the benefit of communities such as veterans, health professionals, schools, hospitals and firefighters and more. Soapy Joe’s is proud of not only their contribution to the environment, but also to society and its members. For more information, current brand news and updates please visit www.soapyjoescarwash.com and follow Soapy Joes on Instagram @soapyjoes.
Media contact:
Lauren Spinelli
PR assistant director
[email protected]
(973) 738-2459
SOURCE: Soapy Joe’s Car Wash
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