Snoop Dogg Becomes ‘Chief Ganjaroo Officer’ for Crypto Casino
Posted on: March 2, 2023, at 10:34 am.
Last updated: 2 March 2023, at 10:34 am.
Snoop Dogg is synonymous with marijuana, and the hip-hop legend’s latest gig puts cannabis right into his job title.
Snoop announced this week that he has partnered with Roobet, an online cryptocurrency casino, to become their “Chief Ganjaroo Officer.” In the promotional role, the rap legend and NFT (non-fungible token) influencer will help promote the online crypto casino.
THE DOG IS HOME
🐕 X 🦘 @snoopdogg x Rob pic.twitter.com/m9ldBRbHR9
— Roobet (@Roobet) 1 March 2023
Roobet is a subsidiary of Raw Entertainment BV, an online gaming company based and licensed in Curacao. The South American island country near Aruba is a hub for offshore iGaming and online bookmaking platforms.
Roobet is an online casino that allows players to play with cryptocurrencies, including bitcoin, Ethereum and Litecoin.
The site offers more than 2,000 slot machines and interactive table games. The casino says that one of the more popular games is its proprietary roulette offering which simply challenges players to bet on which color symbol the pill will land on. Roobet also offers cryptocurrency sports betting.
Roobet is blocked in the US and in most of Europe.
Develop a brand
Roobet co-founder Matt Duea explained that bringing Snoop Dogg, a celebrity who rarely needs an introduction, is about building the cryptocasino’s brand. Launched in 2019, Roobet claims to be one of the fastest growing cryptocasinos in the world.
“Since day one, our mission has been to push the boundaries of what a gaming brand can be, and Snoop is a true visionary,” said Duea. “Together we will truly revolutionize the online entertainment experience.”
Duea explained that Roobet seeks to provide the “most exciting and immersive online casino experience” available.
“With Snoop by our side, the future of digital entertainment looks brighter than ever,” added Duea.
Snoop said he was drawn to the sponsorship opportunity because of the uniqueness of Roobet’s brand.
These guys are doing something different,” Snoop said. “This partnership just feels natural, and we’re going to blaze a trail for the future of online entertainment.”
Roobet said Snoop will lend his entertainment industry and branding expertise to the casino venture.
Crypto rebound
The December arrest of Sam Bankman-Fried, co-founder and CEO of FTX, once a leading cryptocurrency exchange, devastated the crypto industry.
Before he was arrested in the Bahamas where FTX was headquartered, bitcoin traded over $20,000. Bankman-Fried was charged with wire fraud, commodity fraud, securities fraud, money laundering and campaign finance law violations, sending bitcoin into a dive, where the cryptocurrency traded below $17,000 just weeks later.
Bankman-Fried allegedly used customers’ FTX crypto holdings to make risky investments through another company he founded, Alameda Research. When reports surfaced that FTX funds were being misused to fund Alameda, customers began withdrawing their crypto holdings, causing FTX to file for bankruptcy when they were unable to complete the requested transactions.
Some Wall Street observers believed that FTX’s demise would permanently damage the crypto markets, but prices have since rebounded. Bitcoin is trading above $23,300 this morning – although that’s about 47% below where the digital currency was trading at this time last year.
