all about cryptop referances
After rap star Snoop Dogg bought Death Row Records in February, the hip-hop legend explained that he wanted to transform Death Row into a non-fungible token (NFT) label backed by blockchain technology. On Thursday, Snoop’s head of brand partnerships Nick Adler joined a newly formed Gala Music advisory board, along with label executive DJ EFN, Grammy-nominated musician BT and Tupac Shakur’s former manager Leila Steinberg.
Snoop Dogg’s blockchain ambitions are ramping up as the legendary rapper’s head of brand partnerships Nick Adler joined Gala Music as an advisory board member. Snoop has been a fan of cryptocurrencies for nearly a decade, even accepting bitcoin (BTC) for his album back in 2013.
In recent times, Snoop has been an ardent supporter and promoter of NFT (non-fungible token) technology. Over a year ago, Snoop revealed that he was a crypto whale with millions of dollars worth of NFTs. At the time, he told the public that he was “Cozomo de’ Medici,” a character on Twitter and famous in NFT marketplaces like Opensea, which has a huge stash of blue-chip NFTs.
In early 2022, headlines stated that Snoop purchased the label that helped catapult his music career – Death Row Records. The rapper bought the record label from MNRK Music Group and released his 19th album called BODR. After the purchase, Snoop told the media that blockchain technology and NFTs would be an important element of Death Row’s ecosystem.
“Imagine taking one of my classic records that you love to death and you’ve always loved it and it means so much to you,” Snoop explained to the media publication Complex in April 2022. “Now you have the right to buy it and own it, and to trade it and make money from it. Now you actually own part of Snoop Dogg’s legacy as opposed to, I have a copy of his CD that I lost.”
During his interview, Snoop added:
Now you actually own something that is actually yours that you can profit from. I just feel like that’s where the industry is going. Been involved for so many years, 30 years strong. My fans come to appear for me, I charge them for everything. T-shirts, concerts, this, that, but don’t give them shit back. Don’t sit right.
On Thursday, the blockchain music company Gala Music will arrive revealed that Snoop’s brand manager Nick Adler has joined a newly launched Gala Music advisory board. In the tweet, Gala shares a video of all the board members including DJ and composer BT, Tupac Shakur’s former manager Leila Steinberg and record producer DJ EFN. Speaking with Billboard.com contributor Benjamin James, vice president and global head of music operations at Gala Music, Brandon Tatum, talked about the new advisory board.
“The creation of our advisory board is an exciting next step in Gala Music’s growth,” Tatum detailed. “We look forward to leveraging the knowledge and industry-specific wisdom of these entertainment industry experts to help guide the Gala team on their high-level visions and initiatives to increase our chances for sustainable success,” added the Gala Music CEO.
In April 2022, Snoop appeared on the podcast “Drink Champs”, and the rapper shared that he removed the Death Row Records catalog from streaming sites such as Spotify. Snoop explained at the time that the streaming platforms do not pay and the only ones who get paid are the record companies and the streaming platforms. Snoop told the “Drink Champs” hosts that soon enough there will be a Death Row application and music streaming in the metaverse.
“The first thing I did was grab all the music from the platforms that are traditionally known to people, because those platforms don’t pay,” Snoop emphasized during the podcast. “These platforms get millions upon millions of streams and no one gets paid except the record labels. So what I wanted to do is rip off my music, make a platform similar to Amazon, Netflix or Hulu. It’s going to be a Death Row app , and the music will live on in the metaverse in the meantime.”
What do you think of Snoop Dogg’s blockchain ambitions and Nick Adler joining the newly formed Gala Music Advisory Council? Let us know what you think about this topic in the comments section below.
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