Sky Drops Gangs of London NFT Collection and Graphic Novel as It Embraces Web3
Sky has launched its most ambitious web3 marketing activation to date by creating an exclusive collection of 110 NFTs, which were made available exclusively to Sky VIP members around the second season of the BAFTA award-winning show Gangs of London. Designed to further immerse Gangs of London fans and VIP members in the world of Gangs of London, each NFT offers exclusive access, secret experiences and never-before-seen content to those who keep them in their digital wallet. The unique artwork was created by Ferenc Nothof, Gangs of London Season 2 Storyboard Illustrator, and depicts major characters from the show. Developed in partnership with AKQA, the Gangs of London NFT collection sees Sky take its exploration of web3 marketing to a new level. The 110 NFTs were offered to VIP members via a digital ballot through the Gangs of London NFT microsite, which is available here.
GHOSTS is a new graphic novel created by Gangs of London season 2 lead director, Corin Hardy, written by Rowan Athale and illustrated by Ferenc Nothof. Inspired by the show’s blend of grounded, emotional drama and graphic novelization, the heightened genre-heavy look, feel and tone will give fans a greater insight into the characters and the city of London as they’ve experienced it on screen. GHOSTS follows protagonist Elliot Carter, as he travels the world to carry out the orders of The Investors. The digital version of the graphic novel can be viewed here.
Lucy Johnstone, Head of Marketing, Sky Entertainment commented: “Developing and characterizing an NFT collection has been a complex and ambitious project. As a Sky-first, and with Gangs of London a much-loved Sky Original, with a passionate fanbase, it’s important that we got it right. The team has done a fantastic job of creating something unique and special that speaks to fans and provides value to our customers.”
Joshua Lim, Creative Director, AKQA added: “It’s been an exciting journey working with Sky on Gangs of London, exploring what the future holds for better entertainment experiences and taking the first steps together into a whole new landscape. We realized that embracing the emergence of NFTs would allow us to blur the lines between the physical world and the story world, immersing viewers further into the world of the show and ultimately creating a one-of-a-kind experience that shapes the future of entertainment.”
Tim Struthers, head of programming, Sky Studios added: “As a BAFTA-winning Sky Original, we wanted to expand the world of Gangs of London beyond new boundaries and felt that an original graphic novel was the perfect medium to treat fans of the show to additional content with their favorite characters.Working with series creators Pulse Films, season 2 lead director and executive producer Corin Hardy teamed up with writer Rowan Athale and illustrator Ferenc Nothof to bring the graphic novel to life, with this first installment giving viewers of the show a bridge between seasons 1 and 2; whether they are die-hard fans or those just discovering the first season.”
