SI Tickets Launches Box Office Blockchain Ticketing System

SI Tickets announced a brand new self-service event management and primary ticketing platform, “Box Office by SI Tickets.” The platform will reportedly offer event managers a comprehensive NFT ticketing solution, alongside traditional ticket formats, both of which will be able to be sold through the SI Tickets marketplace.

Built in partnership with web3 leader ConsenSys and powered by Polygon’s blockchain technology, Box Office claims to be the first worldwide platform to offer a comprehensive NFT ticketing solution. This Super Ticket™ combines event access to a traditional ticket with the option of add-ons such as offering highlights, collectibles, exclusive offers or other loyalty benefits to consumers. This is designed for engagement between hosts and participants before, during and after events.

“From the moment we launched our global event marketplace, which now boasts 50 million tickets for over 250,000 sports, concerts and shows, we’ve been preparing to enter and disrupt the primary ticket market,” said David Lane, CEO, SI Tickets. “Blockchain is the future of ticketing, and now owners, promoters, hosts and attendees have access to an advanced ticketing experience that transforms the antiquated barcode into engaging and collectible content.”

“The existing self-service event management sites have not evolved fast enough as they can only list events and provide software to scan a barcode,” continued Lane. “With Box Office, games, shows and conventions of all sizes can now achieve a superior and more cost-effective solution that includes unmatched visibility in a global marketplace, zero hardware costs, free credits for attendees and Sports Illustrated Tickets as their partner.”

Box Office by SI Tickets will partner with owners, promoters and suppliers in various sectors including sports, health and fitness, concerts, comedy and nightlife, industry functions and philanthropy and faith. The platform launches with events ranging from youth sports competitions to fashion shows and bars with live music.

The evolution of NFT tickets has been a long-discussed potential trend in the industry, as event companies continue to iterate on new ways to transform the ticket from a simple piece of paper with a barcode into a comprehensive document and passport with bi-directional functionality.

“Blockchain technology brings significant benefits to consumers, particularly ticketing, including improving payment security and eliminating scalping and fraud,” said Brian Trunzo, head of business development, North America, for Polygon Labs. “Box Office is an important step towards further consumer adoption.”

SI Tickets launched as a ticket resale marketplace leveraging the power and recognition of the Sports Illustrated brand nearly two years ago.

Last updated May 3, 2023 by Dave Clark