Shopify sellers can now sell Avalanche NFTs on their e-commerce platforms

Shopify sellers looking to sell NFTs no longer need to refer customers elsewhere. Instead, they can easily create and list their own NFTs in the storefront with one of Shopify’s blockchain apps, Venly.

Venly announces expansion of Avalanche support through its coining app

Today Venly, a blockchain technology startup, announced the expansion of Avalanche support through its Shopify NFT token app. Moreover, this layer-1 blockchain platform is a fast and cost-effective replacement for Ethereum’s top NFT platform. While it was previously limited to select Shopify users, it is now available to all sellers on the beloved e-commerce store.

Shopify is an industry-leading e-commerce platform that powers the online stores of millions of merchants globally, as reported by the company. CEO Tobi Lütke stands out for his advocacy of Web3 and sits on the board of Coinbase – a well-known crypto exchange.

Buying an NFT no longer requires a pre-existing Avalanche wallet or cryptocurrency. With Venly, buyers can purchase the asset with traditional fiat currency (e.g. credit card) and will receive a link to their newly created Avalanche wallet containing their newly minted NFT, which they can transfer wherever they wish.

Venly, a blockchain wallet solutions powerhouse established in 2018, recently joined the Shopify partner ecosystem that allows customers to explore their NFT design capabilities with Ethereum and Flow platforms. This is just one of many revolutionary partnerships integrated into the Shopify platform for users to take advantage of these cutting-edge technologies.

Bringing NFT adoption to the mainstream

Venly’s co-founder and CEO, Tim Dierckxsens, shared with Decrypt that the need for a convenient tool without code to generate NFTs is increasing. Originally, they offered embossing tools to brands and artists via Shopify. Nevertheless, they later responded positively when Shopify asked them to create an app so that regular users could also access their services without any problems.

Dierckxsens also revealed that this development of NFTs is likely to be the one that brings it to mass appeal, regardless of whether people understand cryptocurrency or not. It’s a development that could bring blockchain-based digital art and collectibles from niche enthusiasts to mainstream acceptance.

Venly now allows Shopify sellers to leverage the potential of Non-Fungible Tokens (NFT) for various purposes. They can sell exciting collectibles, offer NFT token-gated experiences, or authenticate physical products with an associated NFT; these are just a few use cases that enable businesses to take full advantage. In addition, Dierckxsens believes there is huge potential for creatives and artisans to sell their own unique NFTS through social media channels linked to Shopify stores.

Through the launch of our expansive blockchain ecosystem, we are excited to provide merchants with a platform that allows them to sell NFTs directly from their storefronts. This is an incredible opportunity for us to contribute to Web3 growth and expand what is possible in commerce,

Christina Lomazzo, Shopify Blockchain Ecosystem Lead.

In late 2021, Venly launched its Shopify NFT minting tool on Polygon, an Ethereum scaling network. Venly is now also backed by Avalanche, and Dierckxsens noted that they will eventually expand to include Hedera and Immutable X’s Ethereum scaling network. With these different networks, customers can take advantage of a diverse selection to create their Non-Fungible Tokens (NFT).

Furthermore, he stated that by prioritizing layer-1 platforms and Ethereum layer-2 networks with low gas fees for customers, we ensure that our customers get the best possible user experience. While it doesn’t seem as volatile as 2021’s NFT buying frenzy, Ethereum mainnet gas fees can still be costly – but remain variable.

Dierckxsens cautioned that if a seller is trying to market an item to the mass market, they can’t expect buyers to pay transaction fees of $20-$100.

Despite the relatively low NFT trading volume on Avalanche – approximately $1.2 million in December, according to CryptoSlam data – the platform has seen a steady increase in NFT adoption throughout 2021. Web3 games have gained traction, which was further demonstrated when OpenSea added support for Avalanche NFTs last October.