Shopify and Thirdweb partnership for NFT
Shopify working together with Thirdwebthe revolutionary technology platform for creating NFTs and Web3 apps to start Trading set.
As a reminder, Shopify is a Canadian company that develops and markets the e-commerce platform of the same name, the Shopify POS (Point-Of-Sale) system and marketing tools dedicated to businesses
Full detail below.
Shopify, Thirdweb, NFTs and Web3: what it’s all about
As expected, Shopify is partnering with Thirdweb to launch Commercekit, a kit designed to enable developers to easily create Web3 commerce apps.
The US Consensus Bureau News states which 1.3% of the total retail turnover is purchased through e-commerce sales.
Thus, Web3 is set to accelerate this e-commerce revolution by providing merchants with new ways to engage audiences, execute marketing campaigns and reward customers for their loyalty.
Specifically, the key features of the partnership include several goals. Among them, unite the physical and digital.
In fact, the new kit will enable merchants to merge customers’ off-chain physical purchase history with their on-chain digital wallet activity, creating a unified profile in the physical and digital worlds.
In addition, there will be the ability to reward new and loyal customers. In this regard, developers can use these new tools to unlock apps that enable many benefits such as discounts, exclusive products with tokens, in real-world shopping experiences and time-based sales for audience segments.
Alex DancoVP of Product at Shopify, said the following about the partnership:
“As a merchant, understanding your customers and finding new buyer segments is critical to running a successful business.”
Commercekit’s capabilities
Under the new partnership, Commercekit will provide developers with tools to easily create Web3 commerce experiences.
Specifically, Commercekit will enable the creation of apps that allow merchants new and powerful ways to interact with their customers.
These will include distributing NFTs to create customer segments for future promotions, rewarding loyal customers, selling non-fungible tokens as a new distinct product category, and more.
In fact, the currently available tools for creating Web3 e-commerce experiences are now found to be limited and outdated.
Combining third-party web is simplified smart contract implementation and Shopify’s eCommerce tools to transform the developer workflow, Commercekit is designed for accelerate integration of Web3 products to Shopify storefronts.
Statements regarding the NFT partnership between Shopify and Thirdweb
Jake LooThe CTO and co-founder of thirdweb had the following to say about the partnership with Shopify:
“We have spent the last 18 months working closely with Web3 developers and brands interested in building blockchain apps. It became clear that integrating Web3 with commerce was in high demand, and we believe Shopify is the best possible partner we could work with to build these tools.”
Thirdweb is actually enthusiastic about combining its best Web3 development tools with Shopify’s commerce tools. In addition, it is convinced that this will kick-start the Web3 commerce revolution.
On the other hand, Alex Danco, director of product at Shopify, said:
“We are excited to partner with Thirdweb, the fastest shipping team in Web3, to help create smart contracts and Web3 wallet addresses as an essential part of the commerce and loyalty toolkit.”
In just twelve months, thirdweb has grown to more than 50,000 active monthly developers using their tools and nearly 10,000 active developers performing more than 500,000 blockchain transactions per month. Not only that, over 200,000 smart contracts has been implemented on eight different blockchains.
Shopify and the introduction of Avalanche-based NFT
In January, Shopify, through Friendly app, introduced Landslide-based NFTs for their millions of sellers to sell through their online stores.
Therefore after PolygonShopify sellers can now also design, create and sell Avalanche NFTs through their online store.
This new integration was made possible by Venly’s app, which creates a simple experience for the e-commerce giant’s buyers and sellers.
It is actually the latter that takes care of the technological part, so that buying and selling NFT on Shopify does not need to be done with technical knowledge of Blockchain.
The news was also an excellent opportunity for Avalanche’s ‘green’ blockchain, which makes its NFTs available to a giant that generates 1 billion dollars in revenue per quarter.
Buying and selling NFTs for clients will be as seamless as the seller’s existing experience, as Avalanche is able to complete almost instantly and at low cost.
