Shira Lazar and Deepak Chopra launch NFT collection with a focus on mental health
The Alpha:
- Digital wellness agency Peace Inside Live announced April 12 that it will launch “The JOMO Effect,” a charity NFT campaign at Magic Eden in support of Mental Health Awareness Month in May, according to information shared with nft now by Peace Inside Live co- founder Shira Lazar.
- The project, whose partners include TimePieces, Deepak Chopra’s Seva.Love and Polygon Labs, will feature art from 40 artists in the NFT community based on the theme of ‘JOMO’, or the joy of missing out.
- One hundred percent of the proceeds from the primary sale of the May 10 coin will go to five mental health charities. People who create work from the campaign will receive perks and aids, airdrops of original artwork from popular NFT project Adam Bomb Squad, and an exclusive online meditation session with Chopra.
Dive deeper
A consistent advocate for both Web3 technology and mental health awareness, Peace Inside Live co-founder Lazar began brainstorming ideas for a mental health journal nearly a year ago. That idea morphed into The JOMO Effect, a mental health NFT campaign featuring 40 artists in the space, including Allison Dayka, Ashira Art, Brian Fanzo, Brittany Pierre, Gabe Weis, Krista Awad, Naibo Visuals, Postwook, Sierra Nawabi, The Ascendant, and more.
The blind coin will take place on May 10, featuring artists from across the community, and will cost coiners 30-40 MATIC each. All proceeds from primary sales (aside from a three percent transaction fee from Pledge, the non-profit fundraising platform handling the initiative’s logistics) will go to five internationally based mental health charities: Aakoma Project, Half The Story, The MINDS Foundation, LOVELOUD Foundation, and American Foundation for Suicide Prevention.
“Each of [these charities] doesn’t really just focus on overall mental health issues, but on representation and making things more accessible to communities that don’t typically get access to these tools,” Lazar said while speaking to nft now, referring to the charity’s focus on underrepresented communities. color , gender and sexuality.
The campaign’s partners include TimePieces, Unstoppable Domains, PolyDoge and Intentional, who will each promote the coin in their Discords and offer NFT holders unique tools. TimePieces, for example, will be offering a spot at an IRL TimePieces event and Seva.Love is offering an exclusive online meditation session with Chopra and the Chopra Foundation team. Holders of different levels (10 NFTs or more or those who collect the entire set from all 40 artists) will be eligible for different benefits.
“The idea is to continue this conversation outside of Mental Health Awareness Month in May”
Shira Lazar
“We are excited to partner with some of the best companies and artists to support mental health,” said Tiffany Huang, marketing manager at Magic Eden, in a press release shared with nft now. “It’s a topic that isn’t talked about often enough in Web3, but it’s very important. Magic Eden’s role is to ensure that we bring partners together to enhance their mission, and we are proud to help them shine.”
Web3 is notorious for its effects on mental health, so much so that the world’s biggest figures have called attention to the need for enthusiasts to strive for balance and perspective while engaging in it. As May is Mental Health Awareness Month, the campaign serves as a healthy reminder of the need for everyone, not just those in Web3, to keep these issues at the forefront of conversation.
FOMO, AKA fear of missing out, is a palpable and often damaging dynamic in the NFT space that often leads to negative feelings and experiences as community enthusiasts feel they’ve missed out on projects whose speculative value could lead to life-changing financial windfalls.
“The idea is to continue this conversation outside of Mental Health Awareness Month in May,” Lazar continued. “And our hope is to be able to continue the discussion about the intersection of digital culture and well-being.”
What’s next:
Peace Inside Live will also launch the physical JOMO Journal on a yet-to-be-disclosed date, featuring 12 artists from the JOMO coin to help collectors “cultivate joy every day.”
Interested parties are invited to get involved in the campaign via Peace Inside Live’s weekly Twitter spots led by the company’s social media manager Jana Stern as well as the Peace Inside Live Telegram group in collaboration with Keep your mind. Those interested in participating in the mint can find more information here and sign up for the Gledelist here.
