Sesame Street First NFTs on the VeVe app feature Cookie Monster

I want… non-working token?

Sesame Workshop introduces the first digital collectibles based on the iconic children’s brand Sesame Street. The first NFTs from the initiative will feature Cookie Monster, the beloved blue cookie from the show, with the first release scheduled for March 19 on the VeVe digital collectibles app.

There will be one Cookie Monster NFT collectible with 5,555 issues for sale, priced at $60 each. According to Sesame Workshop, more Sesame Street collectibles will be released later this year.

NFTs are unique identifiers that confirm ownership of digital content. The craze for NFT collectibles started in earnest early in 2021 and has continued ever since. A number of studios, television networks, sports leagues and athletes, actors, musicians, artists, gaming companies and more have launched NFT initiatives looking to generate revenue and engage with fans.

“Cooperation with VeVe for [Sesame Street’s] first collection of digital collectibles is a great way to celebrate [the series’] lasting legacy and give our longtime fans a new way to showcase their love of Sesame Street and its characters,” Jennifer Ahearn, Sesame Workshop’s VP, global strategic partnerships and themed entertainment, said in a statement.

Founded in 2018, VeVe has built a mobile-first digital aggregator platform where more than 8 million NFTs have been sold to date, according to the company. VeVe offers premium licensed collectibles from partner brands including Disney, Marvel, DC Comics and Warner Bros., and Star Wars.

“Sesame Street is one of the most iconic brands of all time, so we jumped at the opportunity to partner with Sesame Workshop on a series of digital collectibles,” said Dan Crothers, co-founder and COO of VeVe. “We look forward to sharing these with our VeVe community of collectors as well as Sesame Street fans who may be new to digital collecting.”

The VeVe app, available on the Google Play and Apple app stores, allows fans to showcase their digital collections in virtual showrooms as well as virtually visit, comment on and like the showrooms of other collectors. According to VeVe, the platform uses Ethereum’s layer 2 scaling protocol, Immutable X, which provides instant trade confirmation, high scalability, zero gas fees and a 99.9% reduction in “environmental footprint” compared to other technologies.