Serena Williams-invested $4.3 billion blockchain firm signs massive three-year deal with top European soccer league after landing Lionel Messi as ambassador

Sorare is a fantasy game where players trade NFTs from athletes developed in France. The current valuation is $4.3 billion and has recently chosen Lionel Messi as an investor and brand ambassador. They already have tennis star Serena Williams and soccer star Kylian Mbappe on the board.

Sorare is a fantasy football game that allows players to buy, sell, trade and manage their digital player cards. It runs on the Ethereum blockchain. Players assemble and manage a team of five football players through NFTs and participate in fantasy leagues.

Sorare currently has a community of over three million users and agreements in place with various clubs and sports leagues. Recently, the NFT-based gaming platform has extended its agreement with the Dutch league Eredivisie for three years until 2025.

Sorare has agreements with well-known football leagues in Europe

The Dutch Eredivisie this week signed an agreement with Sorare for three years. Sorare will now become an exclusive NFT Fantasy Sports Partner in the Dutch first division football league. Eredivisie will be able to reach three million users in 185 countries with the agreement.

Marc Rondagh, head of marketing and commercial development, at the Eredivisie, said: “At the Eredivisie, we always strive to pioneer new technology for our supporters, to improve their fan experience and make them feel as connected as possible to their club and the global football community. Sorare’s fantasy games represent the future of online football fandom and we are excited to expand our partnership with Sorare and move forward in bringing exciting new initiatives to our fans.”

Sorare now boasts partnerships with over 250 sports entities. That includes Spanish La Liga, the German Bundesliga, Italian Serie A, and now the Dutch league. It also has world-renowned athletes such as Serena Williams, Lionel Messi and Kylian Mbappe as investors. They are also spreading beyond football by shifting their focus to basketball and baseball.

Sorare already has the NBA and MLB attached to him. They also target women’s sports, which is why Sorare brought tennis legend Serena Williams on board in 2021. The French gaming platform wants to have its presence in North America, and these deals will help them achieve that.

Serena Williams plays a dual role at Sorare

To gain popularity in North America, Sorare appointed Serena Williams as a board advisor in 2021. However, the player revealed that she also made some investments in the gaming platform. Although the numbers were not revealed by the tennis star.

Williams is among a few female athletes who have helped women’s sports gain momentum in the United States. The investment has brought together William’s interest in crypto and sports. The tennis legend believes the platform is far beyond holding the collectibles. It also helps users interact with each other, which is what motivated her to join Sorare.

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Have you played Sorare? If so, let us know your thoughts on the game.