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Samsung Latam, the regional division of the electronics giant, has decided to present its own space in Decentraland, an Ethereum-based metaverse platform. The space, which will be called “House of Sam”, will allow users to have virtual contact with various products from the brand, and play mini-games to win Samsung-branded rewards for their avatars.
Samsung Latam, the Latin American regional division of the electronics company, has decided to dedicate a web space to increase the visibility of its brand in the digital world. The company will maintain a space called “House of Sam” in Decentraland, one of the largest Ethereum-based metaverse platforms.
According to reports, the aim of this move is to bring the brand closer to a new generation of consumers who use the metaverse as a tool. The space is already open to users, and will launch on September 1 with a virtual show from the Brazilian trio, Melim.
On the launch of this new digital space and its goals, Arthur Wong, Marketing Director of Samsung Latam stated:
Our customers will be able to interact with each other and participate in exclusive shows, courses and events that we will offer for free on Decentraland, one of the most democratic and open places in the metaverse. Our goal is to be ever closer to Gen Z, our younger consumers who no longer draw boundaries between what is physical and what is virtual.
The House of Sam will offer a series of mini-games related to the brand, which will also reward users in the form of exclusive wearables for their avatars in Decentraland. Some of the most iconic products from the Samsung brand are also present in the virtual space, including the portable Freestyle projector.
This is one of many moves Samsung has already made directly into the metaverse, although the company has also been active in the NFT (non-fungible token) market and the bitcoin mining chip business. In July, the company launched another metaverse experience called Space Tycoon as part of the Roblox platform. In January, the company opened its own store in Decentraland.
What do you think of Samsung Latam’s dive into the Decentraland metaverse? Tell us in the comments section below.
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