Salud NFT’s auction is gaining momentum, the project with the best tools to come out of India in partnership with Token Runway

• Token Runway facilitates the release of Salud’s unique NFT collection as part of the brand’s Web3 roadmap
• The 11 NFTs (Salud Cusps) were designed by Salud’s in-house creative talent along with Ishita Bannerjee aka Soul Curry Art (top selling female NFT creator of South Asian origin) and comes with a variety of tools for the token holders
• Although several bids have been received for most of the 11, there are still only four who can offer the lowest price for www.tokenrunway.com
• The auction ends at 13 October 20221845 hours IST

MUMBAI, India, 11 October 2022 /PRNewswire/ — On the heels of becoming the first Indian brand to launch a Web3 Roadmap in June, Cheers is well on its way to paving the way to take the Web3 realm by storm. The lifestyle beverage brand is now set to release a set of 11 uniquely designed Ethereum-based NFTs in this next phase, enabling India’s first invitation-only NFT project platform – Token Runway.

The collection of 11 Salud Cusps NFTs was designed by the brand’s Creative Head Srinivas Naidu and Founder Ajay Shetty in partnership with Canada-based Ishita Bannerjee – aka popular NFT creator, Soul Curry Art. These 11 NFTs consist of 2D and 3D Cusps, and represent Salud’s lifestyle. With this, Salud also gives gin connoisseurs and enthusiasts an additional reason to connect and engage with the brand via NFTs.

Many of the cusps have received several bids, but, few are still available at base price. Hurry up! BThe id auction ends on 13 October 18.45 IST. The value of tools is manifold.

A smart marketing game that ensures that the brand gets the first mover advantage in the market, the collaboration between Token Runway and Salud in a way sets a new trend for brands that want to strengthen their position and stay ahead of the competition.

Beyond digital art, Salud NFT tokens also provide access to selected and exclusive activities for their holders, which has been seamlessly enabled by Token Runway – the brand’s technology partner for the project. For example, NFT collectors will have weekly access to all new releases of Salud sessions – a brand-backed curation of chill deep house music produced by some of the best artists and DJs in the music scene. Not only that, but the NFT collectors will also be keen on VIP hospitality at Salud parties and events with over 100 USD worth of F&B every time they visit too 100 USD value of merchandise and continuous discounts on additional Salud Merchandise – an exclusive line of modern wardrobe basics for clothing and accessories. As part of the Salud Web 3.0 roadmap, all cusp collectors will have access to all Salud metaverse events in the future.

Also, with this NFT drop, collectors can look forward to owning an NFT that promises many benefits. This is for the first time in India, where around 2 NFT holders (Salud Cusp #1 & #2) will get a portion of the revenue from real commodity sales of the NFT they own. The actual value of the tools will be higher than its real value.

Talking about the NFT launch, Ajay Shetty – Founder and Director – Salud Beveragesso, “NFT, the new age technology, has dominated the world and being a part of its emergence has potential opportunities for brands like ours. We have always aimed to be at the forefront and have our audience on Metaverse and Web 3.0 to be brand ambassadors. A premium rewards and benefits program is the heart and soul of ensuring value beyond the impeccably crafted digital artwork for Salud NFT collectors. It’s an exciting time for us as we explore Metaverse and the wearable technology space for possible integrations for the brand and Salud NFT- holders in the near future.”

He adds, “We call ourselves changing the game, not only for Gin, but because our design always originates from young ideas and conceptualizes through many minds at House of Salud. Diversity and inclusion is our form of acceptance of people of exact who they even are. though they may choose to change daily. So that’s the thinking behind the designs of NFT as well.”

Ishita Bannerjee (Soul Curry Art) so, “As an artist, it has been a pure pleasure to be part of this unique project. For me, it was a creative challenge to design for a project that is the first of its kind for India and takes the experience of enjoying a drink to another level. Teaming up with Salud and Token Runway for the NFT release was a great experience. It’s amazing to see a project come to fruition India which has tools comparable to the best in the world.”

Priyank Mahajan – Co-Founder – Token Runwaymentioned, “It’s been an amazing zero-to-one ride on Salud’s Web3 journey. The depth with which both teams worked to enable innovative tools for NFT holders is the first of many to come for the market.”

Token Runway has helped open the doors to the thriving Web3 space for various artists, creators and brands over the past year. The association with Salud to facilitate the latter’s foray into Web3 has given the brand the opportunity to create a worldwide community, engage in a new, more experiential way with its audience and change the way the world parties.

About Token Runway

Token Runway is India’s first invite-only premium NFT service provider connecting established and emerging creators with collectors while providing them with a platform to create NFTs. Token Runway was established with the belief that every artist has the potential to create work that stands out and must be presented with the opportunity to earn commensurate rewards for their craft.

Priyank Mahajan and Vinay Agarwal, who together have over three decades of in-depth understanding of the world of entertainment and media, are the co-founders of Token Runway. Having led many successful businesses, they are here to bring their understanding of connecting creators to fans and measuring what each wants to achieve.

Website: www.tokenrunway.com

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About Salud

A global lifestyle brand changing the way the world parties – SALES. The idea started as just a beverage brand, but soon evolved into a lifestyle brand solely due to the impact of our marketing strategy, and the necessity of the brand in a market that India. Salud intends to be a global lifestyle brand with a universal appeal that is all about relaxing, unwinding and creating a new way to unwind with a refreshing drink. The idea was simple, our drinks must be avant-garde, yet retain the nuances of a traditionally prepared gin and tonic. A brand with a global vision, we were tasked with creating ready-to-drink beverages that were not only a practical choice for a global audience, but stand out in terms of craftsmanship and taste suitable for any occasion. Whether you’re at a crowded party, relaxing in your homes or sitting at a social gala, enjoy Salud’s refreshing range of G&Ts. The idea started as just a beverage brand, but soon evolved into a lifestyle brand solely through the impact of our marketing strategy, and the brand’s necessity in a market that India. Salud aims to be a global lifestyle brand with universal appeal and variety in taste. As an aspirational brand with Lifestyle as its ethos, we work with music, fashion and other collateral for better experiences and brand recall. Our key investors, Prasad Vanga from Anthill Ventures, Rana Dagubatti, an actor and an active investor and our speed scaling partner is our backbone in this path along with Ajay Shettywho was formerly a banker and entrepreneur who successfully sold his previous wine venture, to lead and build a brand new lifestyle brand. Ajay aims to develop Salud Beverages as an urban lifestyle brand as his new business venture is based on the idea of ​​making the world aware of Life 2.0 which is a new way of not only living but also celebrating life.

Website: https://www.salud.co.in/
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Media contact: Tejali Tamhankar, +91-9930589139, [email protected]

SOURCE Token Runway