Salesforce Web3 to help brands build reliable and scalable NFT programs
Salesforce, a customer relationship management software company, announced the limited release of Salesforce Web3 on March 15. The company said it will be a platform that helps businesses create, manage, and distribute non-fungible tokens (NFTs) in a reliable, scalable, and sustainable manner. The service will allow brands to connect with their customers in a whole new way by integrating their Customer 360 with Web3 data, to help brands gain a comprehensive understanding of how customers interact with their brand across traditional and emerging digital environments.
According to Salesforce, the Web3 platform offers a variety of features that enable brands to “create personalized, omnichannel experiences across Web2 and Web3, providing a 360-degree view of how customers interact with their NFT collections.”
The company also collaborated with global consulting partners such as Accenture and Deloitte Digital, as well as digital agencies and strategy consultants such as AE Studio, Media.Monks, Time and Vayner3, to help companies implement Web3 and experiment with blockchain, digital wallets and NFT mining. .
Devin Nagy, director of technology and emerging platforms at Diageo North America, said Salesforce helped the company reimagine and digitally scale Crown Royal’s Purple Bag Project by providing them with a trusted partner to support their front-end commerce site and back-end – data link to support the #ThatDeservesACrown campaign. She added:
“For every digital collectible claimed, we sent a care package to active duty US military members around the world.”
Claire Boots, global head of CRM at Scotch & Soda, said the company chose Salesforce Web3 as a trusted partner to ensure the secure deployment of their Club Soda 3.0 NFT pilot program, which took less than two weeks and gave them real-time insights in 30% of online news.
Related: Web3 May Seize the Decade-Old Software-as-a-Service Business Model
Over the past couple of years, Salesforce has been working on integrating its services with Blockchain technology. In 2018, Cointelegraph reported that the company had announced plans to offer a blockchain and cryptocurrency solution for its customers by September 2018.
In 2019, Italian luxury sports car brand Lamborghini used Salesforce Blockchain to authenticate old Lamborghini cars. Using the Salesforce Blockchain, Lamborghini was able to track, certify and authenticate old cars faster and more securely.
In addition, over the years Salesforce has played an active role in the blockchain fundraising space, contributing millions to TRM Labs and blockchain startup Digital Asset.
