Royal Salute offers new expression exclusively as NFT

Royal Salute recently announced an exclusive NFT release, Royal Salute 27 Year Old Single Cask Finish.

The brand recently partnered with direct-to-consumer NFT (non-fungible token) marketplace for luxury wines and spirits, BlockBar.com, and introduced the special release of 315 bottles, ranging from a single cask, as individual NFTs.

This is the first time Royal Salute has released an expression exclusively as an NFT, and it will only be available for purchase on BlockBar.com.

Royal Salute recently announced an exclusive NFT release, Royal Salute 27 Year Old Single Cask Finish. (photo via Chivas Brothers)

BlockBar’s mantra is to provide access to luxury wines and spirits while offering bottle owners storage, insurance and a marketplace to resell their bottles.

Once purchased, the limited edition Royal Salute 27 Year Old Single Cask Finish physical version will be held securely by BlockBar, with an authenticity record on the blockchain as a digital proof of ownership.

A statement from Royal Salute explains that the bottle owner could redeem the physical product and have it delivered from BlockBar’s secure storage facility by burning the relevant NFT, securely exchanging the NFT version on the BlockBar.com marketplace, gifting or displaying The NFT in their virtual bar.

The individual cask in which this expression is born is a sherry hogshead that once held Oloroso for 18 months before being filled with blended Scotch and left to finish for a further six years.

The 27 Year Old Single Cask Finish was developed by Royal Salute Master Blender Sandy Hyslop, who described its complex profile as having flavors of dark chocolate ganache, ripe plums and freshly baked gingerbread, with notes of dark caramels, Florentine biscuits, morello cherry jam and warming cinnamon . These lead to a slightly dry finish with mild spice.

Mathieu Deslandes, Royal Salute Global Marketing Director, said: “Our partner, BlockBar, has allowed us to enter the digital space in an exciting and seamless way. After two successful NFT launches of one-of-a-kind flags that were well received, it was a natural progression to release an expression exclusively on the BlockBar.com marketplace.”

Dov Falic, co-founder and CEO of BlockBar, echoed this sentiment by saying that he is “thrilled that Royal Salute has chosen to partner with BlockBar for a third time as we continue to support the brand on its Web3 journey. To be chosen as the sole retail partner to release an entire expression is a true honor and we will continue to offer the community and ours not only exclusive releases, but also storage, insurance and a marketplace for resale.”

The 27-year-old Single Cask Finish is housed in a royal purple flag, paying homage to Royal Salute’s heritage. The pack features a recurring theme with the iconic Royal Salute double diamond, reminiscent of the windows of royal residences.

Royal Salute 27 Year Old Single Cask Finish NFTs became available on BlockBar.com last week. Priced at $965 USD, the NFTs will be available for purchase with ETH and credit cards, and customers will have 10 minutes to check out.

Users who successfully check out will receive an NFT representing the physical bottle, which is stored with BlockBar until the bottle owner is ready to redeem. Early access will be granted to BlockBar and Royal Salute NFT holders.

Two bottle owners will have the opportunity to receive a VIP tour of the Strathisla Distillery for two, including one night’s accommodation, to taste the rarest Royal Salute stock of mature whiskeys (redeemable from 1 November 2023, travel excluded) .

For more information, check out www.royalsalute.com.